Many people believe that there is no need in wide use of up-to-date Internet strategies and technologies for business development, but these people overlook the fact that the Internet proposes wide range of methods and means of e-commerce, marketing and management strategies for successful business conducting. "The Internet is at once a world-wide broadcasting capability, a mechanism for information dissemination, and a medium for collaboration and interaction between individuals and their computers without regard for geographic location" (A Brief History of the Internet, 2003). Furthermore, some kind of businesses cannot manage without the Internet technologies and e-commerce. This paper will argue that it is impossible to imagine modern business without the Internet and its opportunities. To develop this idea, history of the Internet, the role of e-commerce and e-strategies in business development will be examined.
2. The Internet began as the ARPANET during the cold war in 1969. It was developed by the U.S. Department of Defence's (DOD) in conjunction with a number of military contractors and universities to explore the possibility of a communication network that could survive a nuclear attack" (The Internet Economy Indicators, 2005). But the precondition of the story began earlier. "The first recorded description of the social interactions that could be enabled through networking was a series of memos written by J.C.R. Licklider of MIT in August 1962 discussing his "Galactic Network" concept" (A Brief History of the Internet, 2003). He proposed to make a global informational computer network which could provide everybody's access to numerous data from websites. In 1965 in California the first dial-up connecting computer system was created. "The result of this experiment was the realization that the time-shared computers could work well together, running programs and retrieving data as necessary on the remote machine, but that the circuit switched telephone system was totally inadequate for the job" (A Brief History of the Internet, 2003). This was the first result of the new system. The next step was made in 1969, when "four host computers were connected together into the initial ARPANET, and the budding Internet was off the ground" (A Brief History of the Internet, 2003). The first public demonstration of the new networking system was organized in 1972: "In October 1972 Kahn organized a large, very successful demonstration of the ARPANET at the International Computer Communication Conference (ICCC). This was the first public demonstration of this new network technology to the public" (A Brief History of the Internet, 2003). This demonstration played a very important role for that time imaginations of information transmission. In that time the following concept was developed: "Internet was based on the idea that there would be multiple independent networks of rather arbitrary design, beginning with the ARPANET as the pioneering packet switching network, but soon to include packet satellite networks, ground-based packet radio networks and other networks" (A Brief History of the Internet, 2003). Later, this concept was changed into more convenient one. "By 1985, Internet was already well established as a technology