StudentShare solutions
Triangle menu

Tech Products - Case Study Example

Not dowloaded yet

Extract of sample
Tech Products

The process of designing tech products has to include the concept of sentimental value since this could be another source of added value that can be part of the marketing mix. The brand can benefit from the sentimental value of the company's technological products. That is the case of the Zippo lighter. Implementing multi-media functionality in the design of the Zippo lighter can enhance its sentimental value in a great deal. In this paper the idea of a new product integrating a Zippo lighter with an MP3 player is summarised briefly. All along this paper underlies the idea that adding sentimental value to any tech product should be considered on the product design process. It means a better brand image. It also means more revenues for the designing and the manufacturing companies. The case of the Zippo lighter - MP3 player signals a path of innovation integrating the concepts of successful tech products by Bang & Olufsen, Apple, and Bluetooth technology companies. Keeping in mind the concept of sentimental value in tech products will improve the results and the performance of a tech product in the marketplace.
It is a good idea to design products with the concept of "sentimental value" in mind. When it comes to designing products with batteries and electronic components, it is very difficult to add a sentimental touch in the creative process since for most people this kind of products do not have a sentimental value. ...Show more

Summary

Products with batteries and electronic components do not have a high sentimental value like jewelry. Tech products are very volatile in their use. Technology moves too fast. Innovation is implemented everyday in a wide variety of technologies and products…
Author : casey52
Tech Products essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the case study on your topic
"Tech Products"
with a personal 20% discount.
Grab the best paper

Related Essays

Tech Data
Understanding the running of the company is important in an effort to appreciate the moves that it has and still makes in the highly competitive technology market of the 21st century. The best manner through which to get a better view of the company is by carrying out an audit report.
10 pages (2500 words) Case Study
Dream Deferred: The Story of a High-Tech Entrepreneur in a Low-Tech World
Dream Deferred: The Story of a High-Tech Entrepreneur in a Low-Tech World PART 1 Monique Maddy, an entrepreneur, founded Adesemi as an attempt to guarantee that third world countries had access to inexpensive wireless telecommunications. Having graduated from one of the best business schools in the world, Harvard Business School, she believed that she had what it took to realize her dream and make it a reality.
5 pages (1250 words) Case Study
BMWs Launch of its Mini Brand in US
Ing. Norbert Reithoferi. The company has got its corporation's head office is located at Munich and the organization covers more than 150 countries world overii. The BMW Group currently engages in assembly with the help of external partners in the following countries: Jakarta, Indonesia; Kaliningrad, Russia; Cairo, Egypt; Kuala Lumpur, Malaysia; Rayong, Thailand; Chennai, India.
13 pages (3250 words) Case Study
Virginia Tech Tragedy
The killing ended when the shooter, Cho Seung-Hui, a University student, used his gun to kill himself. The murderer left behind a videotape, which according to Newman, "by taking dozens of other people with him, he ensured his notorious place in history and found a way to set the record straight: He was a man to be reckoned with".
3 pages (750 words) Case Study
Ethical products
Ethical products have been established after a long fight against economic injustices committed by the rich countries against the poor countries. Much of the development that Europeans boast of come about during the Agrarian Revolution, where raw material were getting shipped to European industries.
9 pages (2250 words) Case Study
Tenn-Tech Plc
This situation is made more precarious by the fact that now even the shareholders of the Tenn-Tech Plc are getting worried about the poor performance of the company. If the circumstances are allowed to proceed along the existing line, they are certainly bound to have a debilitating impact on the over all sustainability of Tenn-Tech Plc.
4 pages (1000 words) Case Study
Engineering Products
These business areas form international product divisions which are the primary axis of internal organisation, linking similar parts of the group across countries. The restructuring also involved expansion overseas to the point that half of the group's 33,000 employees work abroad; three quarters of these are in Western Europe and most of the remaining quarter in North America.
6 pages (1500 words) Case Study
Wanted and Unwanted Products
Thus consumers are flooded with deluge of ‘wanted’ and ‘unwanted’ information that create good and bad want. The marketing concept states that all activities of an organization are driven by the need to satisfy a customer. The aim of marketing concept is to arrive at a fit between customer want and organizational capabilities.
2 pages (500 words) Case Study
Tech Tierra Forecasting
shing numerous analysis and corresponding forecasts, I was capable of making suitable conclusion of the forecast, which mainly included the Winter’s Exponential by utilizing the MAPE and the corresponding RMSE that acted as the main determining factor. The company has been
4 pages (1000 words) Case Study
Barriers to trade
This is despite the talks that took place during the Doha Development Round of the WTO as well as the increased WTO litigation. It is reported that there have been signs that the relationship between the two countries is increasingly deteriorating (Bown, 2002). In the
4 pages (1000 words) Case Study
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT