The social networking websites are online based or web based services which link various individuals from across the global and it allows them to create their own profile, blog, articulate and helps to communicate with different people across the world. Hence the study identifies seven important factors which influences to the motives behind the use of social networking sites. And also it takes into consideration the frequency of use and the influence of the social network site use to the user. According to Boyd and Ellison (2007) the social network system or the service can be defined as it is web-based services which allows the individuals to following consideration,
Social network sites are also called social networking sites' to emphasize relationship initiation, often among strangers. The social networking websites have evolved as a combination of personalized media experience, within social context of participation. The practices that differentiate social networking sites from other types of computer-mediated communication are uses of profiles, friends and comments or testimonials-profiles are publicly viewed, friends are publicly articulated, and comments are publicly visible (Boyd, 2007).
Research has revealed five types of motives associated with the use of the Internet, such as interpersonal utility, pastime, information seeking, convenience and entertainment (Papacharissi and Rubin, 2000). Some or all of these motives may overlap with the motives behind the use of social networking websites; however, they may not be complete. The motives behind the use of social networking by teenagers in the US were examined through a qualitative research (Boyd, 2007). The motives explored were entertainment, building self-image among peers and use of technologies. The social implications of the public display of one's social network were explored by Donath and Boyd (2004), which indirectly revealed the motives of the individuals using social networking websites; e.g., if they have a profile with many qualifications, they tend to reveal their true identity and want to project a friendly personality. However, Boyd and Ellison (2007), the pioneers in the area, have clearly indicated that there is a limited understanding of who the users of social network sites are, and why and for what purpose a social network site is used outside the US. This research is conducted to fill this literature gap.
The objective of this research is to explore the various factors that which drive the use of social networking sites in The U K. The other objective is to identify the predictors of use and influence of social networking sites.
A questionnaire was developed on the basis of the literature review and initial investigation. In the initial investigation, an e-mail was sent to a known group of users, requesting them to send a write-up on what they expect from a social networking site and why they are using it. This was followed with an analysis of the different features provided by popular social networking