Accessing information is very efficient by use of these means. The European commission affirms that the importance of the Information Communication Technology is not exactly the technology aspect of it but rather the capacity to increase the access to information and be able to serve all the populations that are underserved by these facilities. Many nations have come up with organizations that carry out promotions of ICT since the areas that are disadvantaged in terms of technology are feared to lag behind. Concentrating on technology will only aggravate the problem. On the other hand the free use of ICT can be abused in terms of crimes like internet crimes (especially hacking) among others.
The advent of ICT has greatly helped the society and the information people access because of these developments will enable innovations and greater productivity and as a result, people's lives will be enriched in terms of quality. Content creation is one of the businesses that are booming the world over. Creativity can be expressed freely through digital content. Production in any business is very important and with ICT development, the productivity of every trade will be affected (Updegrove 2007). Communication and information exchange will help to increase the amount of profits, reduce on the production costs, increase creativity and innovation, and small firms will be encouraged to rise above challenges of size and get to the in the international market.
ICT is intended to increase the international awareness and modern science is expected to grow very fast especially in research which will be linked to the rest of the world. Information combined with relevant communication strategy, will result in a knowledgably society. According to the interim report released by Digital Britain in January 2009; there are four major commercial challenges that the digital content market in the United Kingdom face and need to be addressed sooner rather later so as to sustain the healthy digital content use (Tatnall & Davey 2003).
First; Digital revenues from digital content market will go down as a result of the fall in the digital distribution and copying expenses. Advertisement and better business models need to be developed so as to boost the distribution of digital content and the business model should be able to survive in the ever-changing environments (Updegrove 2007). The UK government has issued regulatory measures but this should not be confused or misunderstood as a means of preventing the emergence of new business strategies or the hold on the old, inefficient and indefensible models. Regulation of the digital content in this context is intended to contribute constructively to the changeover in the field (Ponder 2006).
Secondly; the number of digital outlets has increased drastically over the past few years and this has consequently increased the amount of advertising being done. The trend will only go this way if there is a paid for product or consumer owned services for instance the application downloads or the paid for content, the content from the internet is mostly perceived to be free but when commercialised, it would be through advertisement (Tatnall & Davey 2003). The increased amount of adverti