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The world of fashion indeed appears quite glamorous as we get to notice the fashion models in their modern attires on the front pages of news papers and lead stories of electronic media. This trend has become more prominent after the globalisation forces started dictating the terms in almost all the areas of human life…
The usefulness also lies in the fact that they keep us moving in the life.
Fashion is the entertainment field where the ones ahead are the counted and appreciated by the society at large. Key stakeholders in the fashion industry are the fashion designers who have their hands building up backstage. They are the innovative brains working all days and nights to create more and more contemporary designs. The fashion designers try out different sets of combinations on different people in order to come out with something innovative and trendy. The film and glamour world is the other important component in the fashion industry who takes pride in displaying the newest designs on important occasions. Being an icon for the general public the film personalities often help in generating demand for the designer wear amongst the general populace. Fashion industry is made up of many fashion and textile designers who have a tough competition on hand working with the same dedication (Kennedy, 1986. p. 12-16).
It is difficult to say whether Fashion follows the society or society follows the fashion. In fact both the statements appear to be true under different sets of circumstances. On the one hand we have the situation where 'fashion' is being exported from developed countries like USA, Germany, UK to the developing world like Japan, India, China, Latin America etc. ...
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