This paper investigates into the extent to which the Internet technology and globalization are paving way for the development of a global culture. It also sheds light on how multinational corporations and the technology are causing cultures to blend into one another.
Advancement in technology and globalization has led to the creation of a global culture where people around world taste the same food, enjoy the same music and drive the same cars. Globalization in the form of multinationals entering into new markets has caused the global dispersion of products and services. Youngelson-Neal, Neal, and Fried propound that "multinational enterprises and sophistical forms of technology are the locomotive forces driving these dramatic changes." (31) The changes that have occurred in the world due to the vast operations of multinational corporations for the last several decades are now being termed as promoters of a culture that is experienced by people globally. Multinational corporations have been the main drivers of this cultural revolution because of these companies' ever expanding global activities.
The Internet has played a great role in the creation of global culture by removing the distance virtually. The latest developments in the form of virtual communities, social networks and cybernetics have caused people to come together and influence each other. McDonald's and the Internet have fetched the world towards an experience of a global culture, which is experienced in the same manner throughout the world (Misa 228) Since Internet has been introduced it has made its vide impact on the people of all fields and class, the people of various places are coming closer due to the communities like Internet Relay Chat (IRC), Multi-User Dungeons (MUDs) etc. Numbers of interesting games are played on Internet i.e. chess and go poker etc. Those are entertaining for both kids and elder people. Increasing in the effectiveness of organizations resulted in the form of better traditional farming. It has become an art to have own web page that people usually make in their free time. As the translation software has been introduced many people who were strangers to each other because they were unfamiliar with the each other languages have become friends (Cooper). Internet has developed its own culture and people of different countries are becoming a part of it. People from various place are developing their own community in which they come and chat with each other even if they don't know each other's language.
Because of the success of Internet technologies and globalization, the American culture has been spreading far and wide. The American fast food, music, dresses, lifestyle, movies and cold drinks can be spotted anywhere in the world. Misa asserts that "today, the worldwide spread of MTV, American Television, and American fast food is said to drive out local cultural productions and destroy cultural diversity." (227) Companies like Mc Donald's and MTV have global presence and people around the world experience these products. Holton also suggests that multinational corporations including Coca-Cola, McDonald's, Microsoft, Benetton, Nokia, Ericsson, Bertellsman have the same image around the world (142) Increasing