Thus the efficiency of such exercises in converting the efforts into quantified business transactions would finally result in the final success of such initiatives. Most of the leading advertisement groups like interacting advertising Bureau (IAB), Price water Coopers (PwC) and Kelsey Group repots an estimated rise of about 25% in online advertisements across one year. The general perception of the internet based information dissemination is often mixed. Some of them are of the view that these initiatives could bring significant benefits to the viewers while the other group are of the opinion that the internet medium could be very "annoying or intrusive" (Pacheco, 2008). Most of the commercial operators opinion that t he internet based operations would be the future gold mine. Also, the viewers feel that the medium of the internet gives them an unique opportunity to get any information in the most quicker and cost effective manner. The studies that explores the importance of views and reactions on the acceptability of internet and web content would certainly help to initiate steps to enhance the teachability of wen content. This exercise is inevitable considering the potential applications the internet have in all the vital domains of human interaction.
The studies have been undertaken extensively to assess the qualitative features of the web content that primarily results in their acceptability. ...Show more