Thus the efficiency of such exercises in converting the efforts into quantified business transactions would finally result in the final success of such initiatives. Most of the leading advertisement groups like interacting advertising Bureau (IAB), Price water Coopers (PwC) and Kelsey Group repots an estimated rise of about 25% in online advertisements across one year. The general perception of the internet based information dissemination is often mixed. Some of them are of the view that these initiatives could bring significant benefits to the viewers while the other group are of the opinion that the internet medium could be very "annoying or intrusive" (Pacheco, 2008). Most of the commercial operators opinion that t he internet based operations would be the future gold mine. Also, the viewers feel that the medium of the internet gives them an unique opportunity to get any information in the most quicker and cost effective manner. The studies that explores the importance of views and reactions on the acceptability of internet and web content would certainly help to initiate steps to enhance the teachability of wen content. This exercise is inevitable considering the potential applications the internet have in all the vital domains of human interaction.
The studies have been undertaken extensively to assess the qualitative features of the web content that primarily results in their acceptability. On the research undertaken to analyze the aforementioned factors considering the web advertisement as the core aspect have given significant information. The factors like the volume of the content, the type of graphical illustration, the gender and age of viewers, colour and type of fond and artwork are considered in the investigation. The opinion from one such researcher was on the impact that the animation pictures have on the viewers (Zhang, 2006). The researcher was of the opinion that the animation always created displeasure among the viewers as even if the viewer is not inclined to see them they were forced to observe the content. But on the aminated banners positioned on the internet sites it was observed that these had resulted in the quicker reaction times and faster recall than the stationary banner ads on the internet (Bayles, 2002). The further investigations conducted on the colour, text and graphics revealed that these parameters had great influence on the click through process undertaken by the internet viewers while browsing that particular page. While the flash type banners were able to generate the sense of curiosity among the online participants though the flash banners have resulted in the increase in their workload (Burke, et al, 2005). Among the nature of content in the web ads, the addition of emotions into the animations could achieve better click through rate for business to customer advertisements (Lohtia et al, 2003).
The time response or onset timing to the web ads, where a particular advertisement would prop up based on the type of task the particular viewer undertakes on the web. When such appear on the screen , the acceptability to them was found to be related to the viewers relation with the particular task. When any animation of the above particular type appears at the initial stage of the task the it was well accepted while when the viewer receives it towards the end of the work the interest level shown was too low (Zhang, 2006). The display styles and the corresponding response rate too showed a significant correlation. The vertical display styles ere given much higher preference rather than the pop-ups based advertisements (Chang et al, 2004). The