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Consumer Behaviour in UK Broadband Market - Research Paper Example
Nowadays the use of the web becomes more and more widespread. Today business, government and other organizations depend on computers to process data and to make information available for decision making . Currently firms can choose mainframe computers , minicomputers or It is evident that the speed, at which the electronic communication systems work, is the crucial factor for users especially when they are businesspersons running out of time…
The urgency of the topic could be explained by the increasing profitability of the computer technologies. The main purposes of the work will be to describe the general situation of the broadband market in UK, then to analyze customer's demand and to define factors influencing the customer's choice also there are some problems to analyze and propose some recommendations. First of all it's necessary to of the broad band then comes marketing research analyze, which include the demand, the potential demand and the availability of the goods for customers. These tasks will be completed via using both board banding information and scientific marketing theories.
The tasks set in the previous chapter may be completed with the use of some materials concerning the broadband. For example, the survey affected by the British chamber of commerce concerned the advantages for the use of broadband and barriers preventing from the use of IT technologies. The results of the survey observing the competition on the broadband market demonstrated that the high technology is primarily used by countries with more competitive markets . ...