A press release from the Radio station on this aspect also said "BBC New Media today announced the next phase in the development of the BBC's integrated Media Player (imp): an extensive three month content trial that will begin in September 2005". (BBC Announces imp content trial).
The imp devised that was launched in the BBC, also marked another turning point toward the development process for the Internet Radio, because its gives viewers especially those living in United Kingdom, a very good opportunity to catch up programs that were already done in BBC in the past 7 days, and get the programs download in their computers at homes.
Moreover, as it's continues development of process of the internet delivery in the BBC Radio, the station had opened more of its radio and television schedule, as part of another phase of imp, were over five thousand individuals participated fully in the trial within the UK. They had done that through selecting programs they had wanted internet, which they might have missed.
In order to achieve the above objective efficiently, the BBC had liaised with some key companies in the technical perspective that assisted them with the technical know-how. These companies were Siemens Business Services, Kontiki Inc, and many other that joined hands with the station so they would make the dream become a perfect reality.
Meanwhile, the BBC board of governors had implemented the imp system in order to make evaluation on whether it has any commercial advantage in the UK, so they would
BBC Radio's Development of Internet and New Media's Delivery
make an assessment on public value. It was tested between September and December 2005, which only focused primarily on the UK users.
THE GRADUAL DEVELOMENT OF BBC RADIO WEBSITE FROM 1997 T0 2007
Since December 1998, the BBC Radio website begins to take a new look gradually every year, based on its quality, quantity, designs and many aspects that any web site needed to give a glittering looking to viewers. In fact there are a lot of changing in terms of design, content, classification, online broadcasting, interlinks, viewing rate, interactivity if carefully compare the updating process done in all these years. Though the assessment will not cover the entire updating process, but the little that can be seen, will testify the assertion made so far as regard to the BBC Radio website.
However, between December 1998 to April 1999, the BBC Radio had carried a unique posture in terms of its design, contents, and all its looking were the same, while the web site between these periods looked that the Radio BBC in the web site had just began to take a new dimension, especially that its does not look very attractive and there was no color or any attractive designs.