The democratic process draws its lifeblood from public participation and the airing of diverse opinions enriches democratic decision making.
Mass media, according to Wikipedia, the free encyclopedia on the world wide web, is a term used to denote, as a class, that section of the media specifically conceived and designed to reach a very large audience (typically at least as large as the whole population of a nation state). The mass-media audience has been viewed by some commentators as forming a mass society with special characteristics, notably atomization or lack of social connections, which render it especially susceptible to the influence of modern mass-media techniques such as advertising and propganda.
Marshal McLuhan's concept of a global village has become a reality today. The developments and advancements in the telecommunications sector have engendered a concurrent expansion in the field of mass media. Until a few decades ago, the newspaper and the radio were the most popular media of communication. The scene has undergone a tremendous change, to say the least. A cursory look at the changed media scene would throw up extremely interesting facts. One among them is the invasion of satellites into our living rooms. An event happening in one corner of the globe at any given point of time is visible on our television screens at the same time, without even a minute's delay. Such has been the growth, extremely fascinating, and, at the same time awe-inspiring.
The information technology revolution has ushered in a conglomeration of different media networks, such as, cable television, the print media, radio and the Internet .This amazing confluence has been largely market driven: profit oriented commercial innovations in the telecommunication sector have actually succeeded in the creation of a public space where wide ranging opinions and ideas can be expressed and shared.
The media or the Fourth Estate has emerged as a powerful force to reckon with in a democratic nation. The television has become the most popular medium of entertainment and communication. It has increased the awareness and accessibility of the general public. People sitting in the privacy of their homes are able to acquire information about events all over the world. A few centuries ago, only the educated and the elite had access to information about national and socio-political events.
The common people were mostly deprived of information and largely unaware of the policies and decisions that governed their day to day existence. They did not have the opportunity or the public space to discuss and express their views on issues that affected them. Today events around the world can be witnessed within the four walls of our homes and we can respond to them with the short messaging services provided by various mobile service providers. We are able to react and respond immediately to anything and everything that happens anywhere in the world.
The media is omnipresent : it is this accessibility and instant coverage of, and response to events that has enabled the media to become an integral and intrinsic part of a global economy and the democratic process world over. Market driven enterprise has compelled nations to break down boundaries and the instant delivery of news gives a centrality to uniquely