StudentShare solutions
Triangle menu

Mass Media - Essay Example

Not dowloaded yet

Extract of sample
Mass Media

The democratic process draws its lifeblood from public participation and the airing of diverse opinions enriches democratic decision making.
Mass media, according to Wikipedia, the free encyclopedia on the world wide web, is a term used to denote, as a class, that section of the media specifically conceived and designed to reach a very large audience (typically at least as large as the whole population of a nation state). The mass-media audience has been viewed by some commentators as forming a mass society with special characteristics, notably atomization or lack of social connections, which render it especially susceptible to the influence of modern mass-media techniques such as advertising and propganda.
Marshal McLuhan's concept of a global village has become a reality today. The developments and advancements in the telecommunications sector have engendered a concurrent expansion in the field of mass media. Until a few decades ago, the newspaper and the radio were the most popular media of communication. The scene has undergone a tremendous change, to say the least. A cursory look at the changed media scene would throw up extremely interesting facts. One among them is the invasion of satellites into our living rooms. An event happening in one corner of the globe at any given point of time is visible on our television screens at the same time, without even a minute's delay. Such has been the growth, extremely fascinating, and, at the same time awe-inspiring.
The information technology revolution has ushered in a conglomeration of different media networks, such as, cable television, the print media, radio and the Internet .This amazing confluence has been largely market driven: profit oriented commercial innovations in the telecommunication sector have actually succeeded in the creation of a public space where wide ranging opinions and ideas can be expressed and shared.
The media or the Fourth Estate has emerged as a powerful force to reckon with in a democratic nation. The television has become the most popular medium of entertainment and communication. It has increased the awareness and accessibility of the general public. People sitting in the privacy of their homes are able to acquire information about events all over the world. A few centuries ago, only the educated and the elite had access to information about national and socio-political events.
The common people were mostly deprived of information and largely unaware of the policies and decisions that governed their day to day existence. They did not have the opportunity or the public space to discuss and express their views on issues that affected them. Today events around the world can be witnessed within the four walls of our homes and we can respond to them with the short messaging services provided by various mobile service providers. We are able to react and respond immediately to anything and everything that happens anywhere in the world.
The media is omnipresent : it is this accessibility and instant coverage of, and response to events that has enabled the media to become an integral and intrinsic part of a global economy and the democratic process world over. Market driven enterprise has compelled nations to break down boundaries and the instant delivery of news gives a centrality to uniquely ...Show more

Summary

This is the age of the information technology revolution. It has enabled the layman to not only witness but also become a part of important socio-political events both in the domestic and international fora. Today, the common man is empowered by technological innovations to participate in political and cultural developments…
Author : brenda67
Mass Media essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Mass Media"
with a personal 20% discount.
Grab the best paper

Related Essays

Mass Media Violence
Just to mention but, a few, improved communication has improved international relations, trade, and access to information, entertainment, and improvement in education among others. However, these benefits have not come without a price. Improved communication has promoted crime including international terrorism, robbery, fraud, while some other kinds of mass media are blamed for negatively influencing children.
5 pages (1250 words) Essay
Negative mass media influence
The topic under consideration is mass media and its negative influence. Mass media is developing fast, thus the problem of negative influence of mass media is very relevant and actively studied. The given paper will list the negative effects of mass media and explain the reasons why they occur.
6 pages (1500 words) Essay
Effects of Mass Media
It has become the main source of mediation between individuals in their daily lives and this has not only increased the level of interactions between people from different parts of the world, but it has also been influential in the development of the virtual world.
4 pages (1000 words) Essay
Mass Media paper
This exchange has the potential of affecting the thought process, attitudes and the behavior of masses in almost all walks of life. Political field is no exception. Today mass communication media has almost saturated the industrialized world. Today media follows the publics everywhere.
2 pages (500 words) Essay
Mass Media
Ironically, in this age of information revolution the audience has also become a part of the consumer calculation with media advertising and cultural studies defining their audiences of journalism, fiction or popular media genres as target groups. The marketing views them as consumers of media products and target groups of advertisements, or as potential consumers for their products or services and its ultimately is about selling an idea.
6 pages (1500 words) Essay
Globalisation and Mass Media
The impact of globalisation on international economics is a force to reckon with, especially if we look at the voluminous as well as qualitative exchange of ideas and information in the spheres of trade, knowledge and technology. The mass media industry acts as a vehicle through which these ideas and information are circulated across the globe.
10 pages (2500 words) Essay
Globalisation and mass media
otion of trade liberalization (World Trade Organization, 2008), a lot of significant changes can be easily observed with the way the modern mass media operates today. “With the purpose of amusing, entertainng, and informing the ublic with the values, beliegs, and codes of
9 pages (2250 words) Essay
Effects of Mass Media
Mass media have tremendous effects on the lives of people. There are many positive as well as negative effects of media. Diffusion of information has become very easy (Mosco, 2006). Now people get any information very easily through TV, radio, newspaper,
1 pages (250 words) Essay
Advertising in mass media
In mass media, this phenomenon ensures that the culture of consumerism is deeply entrenched in the masses. Advertising solidifies capitalism by redefining values that were needed to feed the mass-production machine. The power of advertising lies in
11 pages (2750 words) Essay
Mass media
Sometimes we feel amused by the lives of rock stars even when we understand that it is not virtuous at all. The point is that it is the mass media which creates an opinion about different thing or subjects,
6 pages (1500 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation