Mass Media

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This is the age of the information technology revolution. It has enabled the layman to not only witness but also become a part of important socio-political events both in the domestic and international fora. Today, the common man is empowered by technological innovations to participate in political and cultural developments.


The democratic process draws its lifeblood from public participation and the airing of diverse opinions enriches democratic decision making.
Mass media, according to Wikipedia, the free encyclopedia on the world wide web, is a term used to denote, as a class, that section of the media specifically conceived and designed to reach a very large audience (typically at least as large as the whole population of a nation state). The mass-media audience has been viewed by some commentators as forming a mass society with special characteristics, notably atomization or lack of social connections, which render it especially susceptible to the influence of modern mass-media techniques such as advertising and propganda.
Marshal McLuhan's concept of a global village has become a reality today. The developments and advancements in the telecommunications sector have engendered a concurrent expansion in the field of mass media. Until a few decades ago, the newspaper and the radio were the most popular media of communication. The scene has undergone a tremendous change, to say the least. A cursory look at the changed media scene would throw up extremely interesting facts. One among them is the invasion of satellites into our living rooms. An event happening in one corner of the globe at any given point of time is visible on our television screens at the same time, without even a minute's delay. ...
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