Perception of China as a tourist country: Western tourists' point of view

Perception of China as a tourist country: Western tourists
Masters
Dissertation
Tourism
Pages 80 (20080 words)
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Perception of China as a tourist country: Western tourists’ point of view Author Name: Dissertation submitted in partial fulfilment of the Degree of MSc International Tourism Management Institution Name: Submission Date: Abstract The main objective of the research was to uncover the perception held by Western tourists about China as a tourist destination place…

Introduction

The research identified that Western tourists considered China as an economical place for tourism and the main problems encountered were lack of professionalism by the hotels’ employees, unavailability of Western food and insufficient facilities for Western tourists. Hence, it is recommended that the tourism authorities of China start revamping the image of China by doing marketing activities that will attract the tourists to the country and bring about desired changes in their tourism and hospitality industries. Letter of Acknowledgment I am pleased to submit my dissertation on “Perception of China as a tourist country: Western tourists’ point of view”. During the phase of data collection, its analysis, writing and designing the report, I have gained very useful knowledge and experience of writing an analysis. In addition, it helped me to join all my skills and abilities to produce the best report. I would like to offer my appreciation to respondents who took out time for filling the questionnaires and providing me valuable information. ...
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