It is one of the largest luxury hotel chain headquartered in Maryland. Hospitality industry is one of the emerging industries around the globe. The hospitality & tourism sector is one of the major global economic growth drivers (Papatheodorou 2006). Company’s product, services and facilities Marriott International has nearly 3,800 properties around the globe. The organization has employed almost 144,000 employees globally. Marriott International is considered as one of the most ethical companies. The organization is recognized as a US based MNC. The organization manages and franchises an extensive portfolio of hotels, resorts and lodging facilities. The organization operates its business practices in more than 74 countries around the globe. Marriott Hotels & Resorts, JW Marriott Hotels & Resorts, Renaissance Hotels and Gaylord Hotels are the successful and popular properties of Marriott International. All the properties and extended brands provide simple, elegance and inviting atmosphere to its guests. As these are luxurious hotels they provide several premium services to its guests including fine dining, signature service amenities, twice-daily housekeeping, 24-hour room service, business & fitness centers, concierge services and deluxe & suit level of comfort-personal services. JW Marriott is one of the leading and popular brands of Marriott International. The properties of Marriott International are considered as one of the largest accommodator in global luxurious hotel chain industry. Discussion It is clear from the above discussion that the luxury hotel chain has a significant client base. The organization is popular for providing luxurious and premium hospitality services to its customers. Target Market Luxury, comfort and premium customer service are the major business mantras of Marriott International. People of upper income level are the major target customers of Marriott International. They mainly target business executives as their potential customers. In addition to these Marriott International tries to influence several people of middle class income level through select services. Fairfield Inn and Suits is the example of select service lodging group that influence the people of middle class income group to experience the facilities and services of Marriott International (Tranter 74). However, it can be stated that effective product and service differentiation and effective customer satisfaction help Marriott International to achieve a potential competitive edge within hospitality and tourism industry. Effective marketing mix strategy helped Marriott International to reach its chosen target market. Marketing Mix Marketing Mix is one of the important strategic tools that help an organization to develop
Describe the particular business and its operations, as well as industry challenges and opportunities it faces Introduction Company overview and position of its sector in hospitality or tourism industry Global hospitality and tourism industry is becoming highly competitive due to increasing market demand and presence of several leading global organizations…
With increasing global competition, emphasis on organic food choices, smarter and healthier eating habits, the fast food industry is undergoing a major turning point. Gone are the days when people would blindly allow their children to eat all the burgers, fries and Coke they wanted, with no thought or care to how this foodstuff would affect their lives.
This paper presents a brief report on the management strategy of McDonald’s and gives detailed analysis of both the internal as well as external environments. In order to analyze the business environments, various business analysis tools such as SWOT, PESTEL, Porter’s Five Force analysis etc will be included in the paper.
The objective of this research proposal is to estimate the exact business scenario and market inclinations existing within the business environment of Hong Kong’s hotel industry prior to introduction of the planned business. Moreover, it will also offer a detailed idea about consumers’ preferences, which act as one of the essential factors for assessing a business environment.
The project will try to identify the general business contexts both national (China) as well as international (Saudi-Arabia). This will be conducted with the help of the PESTEL analysis. It will also offer advice on dealing with the institutional as well as cultural differences as well as ways of dealing with the opportunities and challenges that takes place between the host and home countries.
In particular, they are placing due emphasis on providing high quality products that are in line with the established international standards. British Petroleum is a world renowned petroleum company that has operations across the globe. Its exploration of the Russian business environment has however been compounded by a host of controversies.
Leisure goods and activities include: sporting arenas, amusement parks, theatres, hotels, tourism industry, venues for musical groups or lectures and gaming place. One can also add spas, gyms or the places where the sporting activities can be held such as golf clubs or boating to the industry.
China has seen a remarkable growth in its economy and the living standards of its citizens since it adopted a more open and liberal stance under the premiership of Chairman Deng Xiao Ping. With a huge consumer base of 1.2 billion consumers and rapidly increasing exports of manufactured goods to nearly all countries of the world.
Male grooming, shaving in a particular is one of the business that is giving high returns, this is due to the fact that men have to shave their hair so that they can be smart. But most of the times they tend to experience discomfort after
8 pages (2000 words)Essay
Got a tricky question? Receive an answer from students like you!Try us!
Let us find you another Essay on topic Describe the particular business and its operations, as well as industry challenges and opportunities it faces for FREE!