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CONSUMER LOYALTY IN THE AIRLINE INDUSTRY - Dissertation Example
Pages 40 (10040 words)
Customer Loyalty in Airline Industry Module title: Module ID: Submission date: Abstract: The present paper aims to estimate the nature and magnitude of the loyalty and commitment the regular customers maintain and demonstrate towards the airline industry on long term basis…
The paper also looks for elucidating the factors that could eclipse the level and scope of loyalty towards the airline industry. In addition to this, the paper is determined to suggest solutions, which may enhance the customer satisfaction and dedication to the industry to a great extent. The current study was carried out by focusing on two different populations sharing and differing the traits and characteristics. The first study has been carried out on the individuals that were directly or indirectly associated with the airline, travelling and tourism industries, and hence will include the corporate class and community rendering services in the airline industry. Similarly, the second study has been conducted on the customers and end-users that were frequent in setting out to the journeys through airplanes, where they certainly travel through planes at least once in two months. The study demonstrated a strong association between the provision of superior services at competitive price on the one side, and customer dedication and loyalty on the other. ...
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