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Short summary of the key industry speakers from the field trip, drawing conclusions of their overall importance to the developme
Pages 10 (2510 words)
Short summary of the key industry speakers from the field trip, drawing conclusions of their overall importance to the development of the Fijian tourism industry Contents Contents 2 Fiji Airways 3 Tourism Fiji 4 South Sea Cruises 5 Awesome Adventures 5 Vinaka Fiji 6 Nadi Bay Resort 6 Rosie Holidays 7 AUSAID/ APTC 8 Captain Cook Cruises 9 Oarsman’s Bay 10 Blue Lagoon Resort 10 References 12 Fiji Airways a) Fiji Airways connects the archipelago with the rest of the world.
The Airlines has partnered with the tour operations for catering to the package deals rather than the individual customers because the place is visited mostly for tourism purpose. The company has rendered its services to the government during time of catastrophe of the Tsunami which has provided an additional leverage to popularity of the brand. The company has entered the Chinese market rather than the Singapore market because the market is untapped and there is a lot of scope to enter into alliances with the other Airlines flying to different parts of the world. Since the journeys are longer, the company intends to make the trip an entertaining one and set up sales agencies in China from where the potential customers can be acquired (Fiji Airways, 2013, p. 1). b) A number of areas of consideration are there where the airline intends to improve its services. It includes the frequency of the flights and more accuracy in the timings. The company can add more destinations to its portfolio which would improve the sales of Fiji Airlines. ...
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