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Pages 10 (2510 words)
Destination management Rome Rome, the capital of Italy is rich with its heritage. The city is inhabited by 2.8 million people and is the largest city of the country. Rome is the only city in the world that has within itself an entire state, the Vatican City.
Throughout the world it has been seen that tourism is one of the major source of employment for the people of that particular destination. The aim of destination management is to arrive at state where there would be development of the social cultural and economic activities of the destination. Along with the present day establishment it has to be ensured as well that the future generations can also avail of the resources and can enjoy the place as the way their ancestors did. Research has been carried out in this field to find out the reasons that contribute to the success of sustainable tourism and how the latter can be achieved in the most effective manner. There is a need for planning, developing and marketing a particular destination in a more holistic approach. For proper destination management all the stakeholders have to get involved in the place like the local government, the professionals who have expertise in the field, the tour operators, the airlines, hotels as well as the communities that represent a particular destination. If destination development is done in a proper way it would benefit the entire tourism business in the area and hence would move towards sustainability. Stage of development The destination development for a place takes place through mainly the following phases. ...
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