Events have become important in our lives. Events refer to a happening called for a specific objective which is planned and managed like a project. An event is ‘an organized occasion such as a meeting, convention, exhibition, special event, gala dinner, and so forth’ (CIC, 2003 as cited in Bowdin et al., 2006, p. 14). Business events are happenings designed for conferences, exhibitions, incentive travel, and corporate events. They are categorized and referred with an acronym MICE, representing meetings, incentives, conventions and exhibitions/events. Events lead to value creation process when organisations create interactions among employees and events provide a unique experience.
External factors affecting planning and management in the event and contract sectors
1.1Main characteristics of the contract and event catering sectors
The meetings industry is a large contributor to the gross domestic product of the United States and the United Kingdom (Craven & Golabowski 2001, p. 3). Planning, organization and management of the event should be considered as a project and that the events planner and the team in charge of the implementation should adopt a project management approach to planning and delivering their event (Conway 2004). This must be accompanied with a business plan along with a written plan and report.
Contract and event catering have become parts of a growing industry. It is young and maturing at a rapid rate. Conferences are at the forefront of modern communications, whether this is for internal communications or as a vehicle for communication with key audiences. Conference is a generic term to describe a diverse mix of communications events. (Rogers 2003, p. 45)