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Critically evaluate the new developments on Destination Management Systems - Essay Example
Pages 9 (2259 words)
Name: Institute: Course: Instructor: Date: Introduction: overview of DMS and DMO In tourism, destination is referred to be a geographical area that is chosen by the tourists or the visitors for the purpose of leisure, entertainment, knowledge, etc. Destination tourism is a flourishing industry where destination is treated as a strategic business unit and is considered to be an area of competition by the Destination Management Organizations (DMO)…
The various stakeholders of Destination Management System includes the Destination Management Organizations containing its employees, the marketing and sales group, the product management group, the supplier of services through destination management system and, the visitors of the destination. The destination management system provides ways of increasing the service level of the DMOs to their visitors and enables them to provide a high quality experience to the tourists who visit the destinations of their choice (Kotler and Keller 45). The destination management system ensures that duplication of efforts are not done and that the management staffs of the DMOs are properly educated and trained to increase the attractions of destination tourism. Thus DMS helps to provide the sought after facilities and services at affordable price to the visitors by which the DMOs are able to attain strategic advantages in tourism. ...
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