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Health and Wellness Resorts
Pages 13 (3263 words)
Health and Wellness Resorts Abstract The research intends to identify and explore the management and operational issues faced by health and wellness resorts. Consequently, based on the evaluation made certain recommendations for the future areas of research has been made.
At the same time, it has been ascertained that health and wellness resorts are engaged in standardizing and globalizing the products and services. Nonetheless, it has been observed that health and wellness resorts are also burdened with increasing management and operational issues arising from declining quality and increasing competition. Furthermore, health and wellness resorts as mentioned above are in the early stage of development thus there is a relatively less literature regarding it. Consequently, there is a greater scope for future research to be conducted in order to derive valuable insights about the health and wellness resorts. Introduction Over the last few years, businesses have started using the word wellness for describing both physical and emotional meaning. More specifically, the word ‘wellness’ is extensively used in the service industry particularly in the context of luxurious hotels. At the same time, travelling for the purpose of health is not a new concept. However, it can be firmly admitted that the term ‘health tourism’ is relatively a new concept in the market positioning strategy of hotel and resorts. Broadly speaking, health and wellness tourism is defined as products or services that are made accessible to people travelling from their places or residences for health reasons (Caribbean Export Development Agency, 2009). ...
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