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Motivations For Attendance At Notting Hill Festival - Literature review Example
Author : rosettacasper
Pages 15 (3765 words)
This research is important because it will bring awareness and critical understanding for the reason behind tourists or individuals attending the famous ‘hallmark event’; Notting Hill Carnival. Hallmark events is said to be an event that occurs in a town, city or region each year, on a specific date or around a specific time. …
The Notting Hill carnival has been taking place on the last weekend of August each year since 1965. The carnival has become a major London and national event with over a million people attending each year. The carnival began as a way to address hate crime as well as race riots that took place in 1958. Since then, the carnival continues to be an anti-hate crime event endorsing racial harmony and the celebration of differences. The event not only brings together the black community but also tourists and Londoners alike in the biggest street festival in Europe.
This study will seek to understand the fundamental magnitudes of motivations for attending the famous Notting Hill Carnival. The study will also try to discover why visitors’ numbers have decreased over the last six years of the Notting Hill Carnival. Finally, the study will analyse whether overcrowding and disruptive behavior has an effect on visitation. ...