StudentShare solutions
Triangle menu

Marketing plan for tourism destination - Essay Example

Not dowloaded yet

Extract of sample
Marketing plan for tourism destination

Apart from the wild animals, the country is also rich in clean and plenty of nice beaches along its coastline with nice hotels and sun bathing facilities where both international and domestic tourists prefer to spend their holidays at. The great wildebeest migration which also takes place for three consecutive months each year also happens to be one of the largest tourist attractions products in Kenya. The tourism industry of Kenya has recently largely expanded given the good and warm cordial relations that the country has with both the neighboring countries as well as other countries abroad. However, following the recent Westgate Mall terrorist attack that took place in the Kenya’s capital city, Nairobi, the country’s tourism industry has largely been affected (James, 2013). This season being a high season for the tourism industry, most of the hotels currently record at most 25% their normal capacity. This is not as expected for all high seasons for tourism in this country where more hotels would be recording close to 95% their normal capacity on a daily basis. This marketing plan is therefore aimed at restructuring the Kenya’s tourism Industry and ensuring that tourists are assured of their security so that the tourism industry can recover from this big blow. ...
The plan is also to improve on the service delivery in the tourism industry and convince more tourists not to reschedule their holiday destinations from Kenya. The vision of this marketing plan is to see Kenya’s tourism industry recover from the terrorism disaster and becomes the best tourist destination in the world. The goals/objectives of this marketing plan are; Security assurance in the tourism industry Improve service delivery in the tourism sector Promote Kenya’s tourism industry vigorously in the entire world Increase revenue from tourism sector of Kenya. Reposition Kenya’s tourism products to attract more tourists Situation Analysis-The SWOT Analysis i. Strengths The tourism industry of Kenya has been known for its good service delivery Hospitability of the Kenya citizens. The citizens live freely with foreigners in every part of the country everywhere without showing any signs of hostility. Kenyan hotels offers good native delicacies to both domestic and international tourists. Most of the hotels are situated on the beaches which makes it easier and advantageous for most tourists who can enjoy both the hotel services and the beach services at the affordable costs. There are highly trained tour guides who are professionals in their fields hence ensure an exemplary service delivery to their clients. Kenya offers a variety of tourism products and services unlike other countries which maybe has only a few. From wildlife to clean beaches, the world’s second largest fresh water lake-lake Victoria and the coastal features along the Indian ocean beaches, the world’s craziest wildebeest migration and the land of some of the world’s best athletes like David Rudisha-World Olympic Champion Holder of 800m, Ezekiel ...Show more

Summary

Marketing Plan for Tourism Destination Course: Instructor: (Word count: 3,019) Recovering Kenya’s Tourism Industry from Terrorist Attack A 3-year Marketing Plan for Kenya’s Tourism Sector Background Information Kenya, one of the countries in East African region, has for decades now proved to be one of the world’s best tourism destinations…
Author : dpouros
Marketing plan for tourism destination essay example
Read Text Preview
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Marketing plan for tourism destination"
with a personal 20% discount.
Grab the best paper

Related Essays

Destination Marketing
DM also goes further to manage this tourism brand and strategize on cooperative marketing initiatives that can spur tourism sector growth. This report finds that destination marketing in Vietnam is conducted by government authorities with support from the private sector; this is a challenge to marketing as strict government regulation hinders private sector participation in overall tourism development.
14 pages (3500 words) Essay
Tourism Destination Marketing
tification of New Ideas and Trends 17 4.4 Proposed Marketing Communication Model 18 5.0 Conclusion 19 References 20 1.0 Introduction The research paper is aimed towards the identification of strategic direction of a mature tourism island destination and finally development of a future communication strategy for the destination.
13 pages (3250 words) Essay
Destination Marketing
According to certain authors, destination can be viewed as the units at various geographical levels, however without different geographical boundaries. It is even seen as an image that results from social practice. The concept of destination can be regarded as agglomeration of services as well as attraction, while on the other hand the term destination can be regarded as the dynamic agglomeration of services, events, culture and attractions (Framke, 2002).
10 pages (2500 words) Essay
Tourism Marketing
As observed by Kozak and Baloglu (2011), consumers in the tourism sector have undergone rapid transformation in terms of the knowledge and experience on the various issues of the industry. Consequently, they continue to push for value, high quality and international standards in any destination they are likely to visit.
5 pages (1250 words) Essay
Destination Branding and Tourism Marketing
This includes to the complexity of preserving and scheming the excellence of the experience. To prevail over this obstacle, tourism connected businesses, agencies, and organizations require working jointly to wrap up and promote tourism opportunities in their regions and line up their efforts to guarantee reliability in product quality.
5 pages (1250 words) Essay
Tourism: destination loyalty
The practical findings are very much different from the theoretical assumptions. The study aims to highlight these differences. The current tough market in tourism has increased the pressure on the tourist market to create new and creative ways to lure tourists into
12 pages (3000 words) Essay
Tourism Marketing
Consequently, they continue to push for value, high quality and international standards in any destination they are likely to visit. This pressure on the industry has been further compounded on by the operational
5 pages (1250 words) Essay
Marketing Plan for Tourism Destination
The plan will target any size of target customers as there are plans to improve accommodation facilities around the tourist attraction areas. Being that not all tourists will visit a site at the same time, higher number of customers will be accommodated as spaces will continually be renewed after every use.
12 pages (3000 words) Essay
Destination
Today hosting events have become an integral part of tourism activities, and they contribute significantly to the socio-economic development of a region. This paper will assess the value of hosting events as
7 pages (1750 words) Essay
Destination marketing strategy- patagonia
The concept of destination marketing has not only enhanced the scope for the travel and tourism firms, but has also contributed towards enriching the economic and social values of sites (Volgger and Pechlaner, 2014). This
12 pages (3000 words) Essay
Get a custom paper written
by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT
Comments (0)
Rate this paper:
Thank you! Your comment has been sent and will be posted after moderation