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Pages 16 (4016 words)
TRAVEL PLANS Executive summary The report looks at two a holiday plan for two separate but related couples covering duration of one week. The paper undertakes a background check of the two set of couples with consideration to their respective value segments.
The agency also makes its money from coming up with plans like what is contained in this paper. History of Venice is covered extensively and reasons that make it a tourist destination of choice well documented. A day to day analysis of the two set of couples’ itinerary is provided with distinct activities that make each couple’s experience unique clearly highlighted. A justification for each activity undertaken by the two couples is equally provided to give explanation as to why the chosen activities are of value to the couples. A conclusion of the plan has been drawn and proper references cited in line with the Harvard referencing style. Introduction and purpose of the report The report covers a plan for two related by distinct couples, one that is newly wedded and the parents of the bride. The two clients of are from distinct value segment with newlyweds focusing on romance while the older couple have interest in luxury tourism. This report shows how the 7 P’s of marketing apply in both scenarios with main focus on Price, Promotion and place. Justification for location and activity choices for the two set of clients brings into focus the underlying marketing principles that must be met to achieve value addition to customers. ...
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