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Table of Contents Qualitative research 2 How it is Useful 2 Advantages 2 Disadvantages 3 Participant observation 4 How it is Useful 4 Advantages 4 Disadvantages 4 Interview Checklist 6 How it is Useful 6 Advantages 6 Structured Interview 6 Less Structured Interview 6 Disadvantages 7 Structured Interview 7 Less Structured Interview 7 Visual Methodologies 8 How it is Useful 8 Advantages 8 Disadvantages 8 Coding 9 How it is Useful 9 Advantages 9 Disadvantages 9 References 10 Qualitative research It is a research method to inquire certain solutions social sciences and market based research. It is conducted to seek answer to a hypothesis or research question.
2013). In order to avoid any probable deviation this research method focuses on limited sample or delimitating the research area. In the end of qualitative research certain suggestions are also given which are optional and general. Theory is taken to explore solution of hypothesis and data is collected. Data is collected from two sources i.e. primary and secondary. The primary methods are the interview, group discussion, observation, case study, different texts, visual images etc. The secondary methods are consultation of reference material, certain pictures related to focus data and visiting different libraries. Advantages 1. The basic question of a human is” why” and it is satisfied here in this research method. 2. It is easy to conduct as it does not require too much money. 3. It’s more focused with delimitation of sample. Disadvantages 1. ...
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