• Home
  • Subjects
  • Tourism
  • critically discus Visit Scotland Organisation and its contribution to the development of Scottish tourism in the past ten years

critically discus Visit Scotland Organisation and its contribution to the development of Scottish tourism in the past ten years - Essay Example

Extract of sample
critically discus Visit Scotland Organisation and its contribution to the development of Scottish tourism in the past ten years

These organisations play a fundamental role in development of tourism products within different markets. This article presents an analysis of the national tourism agency for Scotland; VisitScotland. The article identifies the numerous approaches the organisation has pursued in development of tourism within the country, and the result of these strategies on the tourism industry in Scotland. The report provides several recommendations that could enhance the impact of the organisation on the tourism activities occurring within the country. Table of Contents Executive summary 1 Table of Contents 2 Introduction 3 Methodology 3 Background of Visit Scotland 3 Findings 4 Partnerships 4 Marketing 6 Provision of information 7 Quality and sustainability 7 Discussions 8 Recommendations 9 Conclusion 10 References 11 Introduction VisitScotland is the Scottish national tourism agency that undertakes the role of marketing the country as a tourist destination in the world. The organisation is a government funded public body that plays a significant role in coordinating various stakeholders within the tourism industry, in Scotland. The organisation has continuously been actively involved in the development projects of many tourism-based investments within the country. ...
Download paper

Summary

Name Professor Tourism Submission date Executive summary Different national tourism organisations undertake the fundamental function of popularising tourism destinations within their countries. These organisations undertake intensive strategies aimed at ensuring sustainability of various tourism activities within the country…
Author : haagemmie
Download 2

Related Essays

The Development of Marine And Wildlife Tourism In Scotland
This paper stresses that perhaps the most important part of developing the wildlife and marine tourism of the area needs to be ensuring that the wildlife and marine environment is protected. This is to fall in line with some important UK environment laws, and to ensure that the area which is attracting these tourists remains in a state to continue to be an attraction for years to come. Development in the area, particularly around the coastline, needs to be kept to a sustainable level, although growth will be needed if plans are to make Scotland and Moray Firth into wildlife and marine tourist...
10 pages (2510 words) Essay
Sustainable Tourism Development
6 b)Evaluate the significance of interactive planning systems and processes in tourism development. 9 c)Evaluate different methods available to measure tourist impact. 9 There are certain financial tools and methods available to measure tourist impact on the economy, livelihood and financial prosperity and wellbeing of the region. 9 One such tool is the GDP or the Gross domestic Product. Per Capita income is another financial calculation that is capable of measuring the financial impact of tourism in a certain region. Foreign institutional investment is more when tourism industry is doing good...
15 pages (3765 words) Essay
Modern Tourism Industry and its Impact on the Places Visited
Environmentally tourism has been seen to have a negatively influence the environment in the sense that there is an increase of pollution. However, the benefits to the environment cannot be ignored in the sense that the idea of landscaping beautifies the environment and attracts more tourists’ to the lovely environment created. The issue of draining swamps near touristic developments has proven beneficial to the local inhabitants. Lastly, we consider how tourism affects the culture of an area. Many are the times that tourism development has been shown to lead to the erosion of the cultural...
6 pages (1506 words) Term Paper
tourism
There are greater challenges to the ecology and environment of the tourism destination with increased tourist activities in developing nations. Climate change, and global warming create potential long term consequences on tourism. Conservation and protection of natural resources and wildlife habitats form an important part of the agenda. Similarly, sustainable solutions have to be undertaken to reduce the increased environmental pollution caused by growing tourist traffic. Bhatia (2006) reiterates that it is vital for authorities at the local and national levels to carry out destination...
6 pages (1506 words) Assignment
Outline the development of global ecotourism over the last 30 years. What has fuelled its rise? What challenges has it faced?
This enables subsequent generations to experience regions relatively undisturbed with by human activities. A number of university courses utilize this explanation as the functioning definition of ecotourism. In general, ecotourism contends with the functioning components of the natural habitat. It concentrates on environmental sustainability, socially responsible travel, and personal growth. It characteristically entails travel to areas where cultural heritage, flora, and fauna are the chief attractions (Fennell 1999, p. 7). This paper will look at the objectives and development of global...
6 pages (1506 words) Essay
Analysing tourism and Hospitality Organisation.
It is also considered to be one of the major divers towards the development of economic conditions and employment opportunities for both developing and developed countries in today’s modern day context. In UK, tourism and hospitality industry is regarded as a major business sector assisting towards the development of the economic conditions (Kapiki, 2012). Forecasting the advantages of rapidly growth demand in this particular sector, Thomas Cook Group Plc commenced its business operations in the year 1841. The company is one of the renowned and oldest British companies offering services in...
19 pages (4769 words) Essay
Global tourism has enjoyed tremendous growth over the past fifty years.
Tourism is a dynamic industry which enhances economic performance by generating valuable benefits, either in the form of infrastructural development or by creating positive publicity for individual destinations and countries. The social benefits offered by the tourism industry Global tourism industry has enjoyed tremendous growth over the past fifty years. This growth has contributed to the development of the society. The social benefits offered by the tourism industry are - The industry acts as a vital source of income as well as employment opportunities which are highly flexible. In the...
4 pages (1004 words) Essay
Got a tricky question? Receive an answer from students like you! Try us!