• Home
  • Subjects
  • Tourism
  • Critically discus Visit Scotland Organisation and its contribution to the development of Scottish tourism in the past ten years

Critically discus Visit Scotland Organisation and its contribution to the development of Scottish tourism in the past ten years - Essay Example

Extract of sample
Critically discus Visit Scotland Organisation and its contribution to the development of Scottish tourism in the past ten years

These organisations play a fundamental role in development of tourism products within different markets. This article presents an analysis of the national tourism agency for Scotland; VisitScotland. The article identifies the numerous approaches the organisation has pursued in development of tourism within the country, and the result of these strategies on the tourism industry in Scotland. The report provides several recommendations that could enhance the impact of the organisation on the tourism activities occurring within the country. Table of Contents Executive summary 1 Table of Contents 2 Introduction 3 Methodology 3 Background of Visit Scotland 3 Findings 4 Partnerships 4 Marketing 6 Provision of information 7 Quality and sustainability 7 Discussions 8 Recommendations 9 Conclusion 10 References 11 Introduction VisitScotland is the Scottish national tourism agency that undertakes the role of marketing the country as a tourist destination in the world. The organisation is a government funded public body that plays a significant role in coordinating various stakeholders within the tourism industry, in Scotland. The organisation has continuously been actively involved in the development projects of many tourism-based investments within the country. ...Show more

Summary

Name Professor Tourism Submission date Executive summary Different national tourism organisations undertake the fundamental function of popularising tourism destinations within their countries. These organisations undertake intensive strategies aimed at ensuring sustainability of various tourism activities within the country…
Author : haagemmie
Save Your Time for More Important Things
Let us write or edit the essay on your topic
"Critically discus Visit Scotland Organisation and its contribution to the development of Scottish tourism in the past ten years"
with a personal 20% discount.
Grab the best paper

Related Essays

The Development of Marine And Wildlife Tourism In Scotland
According to the paper marine and wildlife tourism has developed as a response to the growing number of people who are interesting in combining conservation efforts with their holiday or vacation time. Over the past few decades, there has been an increasing demand for tourism that incorporates aspects of the natural environment and actually promotes, rather than degrades, the natural environment.
10 pages (2500 words) Essay
Sustainable Tourism Development
3 a)Explain briefly rational for planning tourism development. 3 b)Discuss how stakeholders can benefit from planning of tourism development 3 c)Discuss advantages and disadvantages of public and private sector planning partnerships. 4 Understand the different approaches to tourism planning and development 6 a)Understand the features of tourism development planning at different levels.
15 pages (3750 words) Essay
Modern Tourism Industry and its Impact on the Places Visited
However, if we consider the key areas that the tourism industry affects mostly, we note that the positive impacts are more than the negative impacts. The economic, environmental and cultural are the main areas that the tourism industry affects. In the economical aspects, the tourism industry mainly affects the price income and the generation of foreign exchange among others.
6 pages (1500 words) Term Paper
Tourism
International tourism is influenced positively by the increased use of electronic and other technologies, and adversely impacted by the rise in fuel prices and airline fees. Coles and Hall (2008) assert that challenges faced by international tourism include the development of a destination’s built resources, the conservation of the social, cultural, natural, and wildlife resources, and supporting the socio-economic progress of the local community.
6 pages (1500 words) Assignment
Outline the development of global ecotourism over the last 30 years. What has fuelled its rise? What challenges has it faced?
Its responsibility may be to enhance respect for human rights and different cultures, to educate the tourist, to directly impact the political empowerment of native communities and economic development, or provide finances for conserving the environment. Ecotourism has been perceived as a foremost venture by environmentalists since the 80s.
6 pages (1500 words) Essay
Analysing tourism and Hospitality Organisation.
Process and Importance of Marketing Audit 16 5. Resources of the Organisation 19 Conclusion 24 References 25 1. The Objectives of Thomas Cook Plc and the Methods Used To Accomplish Those Objectives Tourism is determined to be one of the chief industries worldwide.
19 pages (4750 words) Essay
Global tourism has enjoyed tremendous growth over the past fifty years.
Tourism industry is also an important source of foreign exchange. In 2011, Travel and Tourism industry contributed 6 trillion USD to the global economy. This accounts to around 9% of the global GDP. This sector also supports 260 million jobs worldwide. The impacts of the travel and tourism industry affects the economy deeply, as this industry stimulates the collaboration and engagement of tourists, communities, local suppliers, businesses and government with the help of the supply chain.
4 pages (1000 words) Essay
Find out how much would it cost
to get a custom paper written by a pro under your requirements!
Win a special DISCOUNT!
Put in your e-mail and click the button with your lucky finger
Your email
YOUR PRIZE:
Apply my DISCOUNT