critically discus Visit Scotland Organisation and its contribution to the development of Scottish tourism in the past ten years

critically discus Visit Scotland Organisation and its contribution to the development of Scottish tourism in the past ten years Essay example
Masters
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Tourism
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Name Professor Tourism Submission date Executive summary Different national tourism organisations undertake the fundamental function of popularising tourism destinations within their countries. These organisations undertake intensive strategies aimed at ensuring sustainability of various tourism activities within the country…

Introduction

These organisations play a fundamental role in development of tourism products within different markets. This article presents an analysis of the national tourism agency for Scotland; VisitScotland. The article identifies the numerous approaches the organisation has pursued in development of tourism within the country, and the result of these strategies on the tourism industry in Scotland. The report provides several recommendations that could enhance the impact of the organisation on the tourism activities occurring within the country. Table of Contents Executive summary 1 Table of Contents 2 Introduction 3 Methodology 3 Background of Visit Scotland 3 Findings 4 Partnerships 4 Marketing 6 Provision of information 7 Quality and sustainability 7 Discussions 8 Recommendations 9 Conclusion 10 References 11 Introduction VisitScotland is the Scottish national tourism agency that undertakes the role of marketing the country as a tourist destination in the world. The organisation is a government funded public body that plays a significant role in coordinating various stakeholders within the tourism industry, in Scotland. The organisation has continuously been actively involved in the development projects of many tourism-based investments within the country. ...
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