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Tourism: Two Questions [Student Name] [Course Title] [Course Supervisor] [Date] Question 1 Critically analyze the role that marketing can play in successful long term destination development. The role of marketing in the business world is vital. Marketing is the only source which helps producers or service providers to reach out to their potential customers…
For them Marketing is the only source through which they can reach to their potential customers. Likewise Destinations as we know have been a business for decades but since the means of transportation are way too fast and easily accessible. Going on a tour to a different country is no more a big deal. With that said, how do people know about places which are worth visiting? Again the only source is through marketing. Therefore, for marketing of this particular industry the role of DMOs is vital. DMO is the abbreviation of Destination Marketing Organization. What these Organizations do is to promote services of places which are worth visiting. Say countries, cities, towns and so on an so forth. DMOs help this industry with increasing the number of visitors. These organizations generate over billions of dollars for the tourist destinations. DMOs are known by different names such as, travel bureaux, visitors bureaux, or convention bureaux, but the main job of all of these is to market the tourist destination. ...
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