Got a tricky question? Receive an answer from students like you! Try us!

Strategic Management Project: A case study on Hilton Worldwide - Essay Example

Author : kennethkunze
Download 2

Summary

Hilton was an obvious choice to do case study on Strategic Management because of its diverse history of Hospitality. Many first-ones in the list of services provided in a luxurious hotel were endowments which were actually started by the Hilton group…

Extract of sample
Strategic Management Project: A case study on Hilton Worldwide

“An entrepreneur would want things to happen; an opportunist would wait for things to happen 'but’ the Strategist makes these things happen”.
Strategy Management in the Hospitality Industry is a growing trend in the world of staggering economy and Globalization. Strategic Management provides 'Business Perspective' to a company which eventually organizes all the activities of the business. It helps to map out performance, progress, Quality and also gives vision, goals, and action plans (Reiner).
The proposed methodology aims to study all those factors that constitute an Ideal Strategic Management by doing a case study on one of the oldest and biggest hospitality group ‘Hilton Worldwide’. In accomplishing this goal, this research is divided in to twelve sections respectively. First ten sections comprise precise discussion on distinctive features attributed to ‘Strategic Management’, including facts based on actual plans adopted by Hilton group. Its causes and effects. Followed by a sharp observation of the case study and ending it with an apt conclusion.
Historical Background
The establishment history of Hilton Hotel dates back to the early 20th century when in the year 1925; it was first opened by Conrad Hilton in Dallas, Texas. Apart from several milestone created by each passing decade; this group still continues to attract the management students to study its strategic principles over the time. ("Hilton Global Media Centre"). With several other added ventures ; creating 10 brands,91 countries,3900 Hotels,630,000 rooms and a series of outstanding achievements in history with phenomenal services initiated ,this group is now known as ‘Hilton Worldwide’("Hilton Worldwide"). ...
Download paper

Related Essays

Heritage Management : Case study Glamis Castle
The intention of this study is tourism as a key industry that has significant effects on the global economy. For many individuals it is about having fun while for governments it is necessary for job creation and foreign exchange. Countries with a stable international image draw increasing numbers of tourists as individuals are concerned with the ambience of the location as expressed by Baum. Political regimes are indirectly reinforced by tourism, therefore, tourism aids in international support of government policies according to Baum. Tourism is well established in the UK owing to its rich…
16 pages (4016 words)
Sustainability and Strategy - HILTON HOTEL
Hilton hotels across the globe are owned by or managed by individual operators and who are supervised by Hilton Worldwide. As of 1943, the Hilton hotels business chain became the United States’ first coast to coast hotel chain. Currently, there are more than 530 Hilton branded hotels operating worldwide in 78 countries, serving the interests of millions of people. As the company engages in large scale operations, it evidently produces huge volume of waste materials. The company’s waste dumping activities raise potential challenges to the environmental sustainability policies of the United…
9 pages (2259 words)
Research method for hospitality and tourism assessment: a case study on Hilton hotel)
The paper tells that tourism and hospitality are two economically important and interconnected industries that have a number of interconnected professions, such as customer service, cleaning, maintenance and cooking. Tourism is the process of a person travelling to a place that is not their usual environment and staying there for a period of more than one day, but less than a year. People travel for a range of different reasons, including business and pleasure, and because of this they have different objectives and desires. Some travellers have a lot of time, and like things to be relaxed and…
13 pages (3263 words)
Strategic Human Resource Management
The coverage of HRM also extends to a comprehensive approach to the workplace environment and culture, towards enabling the staff of the organization – participate actively and productively, in the overall direction of the organisation and the pursuit towards its goals and objectives. HRM has been shifting from the traditional administrative, personnel and transactional roles, which are often outsourced. The real purpose of HRM in today’s business world is to add value to strategic utilization of staffs, and that staff programs impact on the outcomes of the organization in measurable ways…
12 pages (3012 words)
Portfolio Analysis: Hilton International Inc
This is historically evident way from the year 1925, when the hotel formally Hilton branded hotel was opened in Dallas (Hilton Worldwide, 2011, p. 1). Two years later, the franchise opened its doors to the American market when it launched Waco Hilton in the United States of America. Almost twenty years later, the company expanded its portfolio to include chains that appreciate the coast-to-coast experience and this did a big boost in underlying the value and hospitality experience that Hilton seeks to provide to its customers (Hilton Worldwide, 2011, p. 1). Additionally and in a bid to sustain…
3 pages (753 words)
Building Capabilities at the Westward Hilton
According to Green, westward Hilton assumed in what immense services meant to its guests rather than spending some quality moments with them to actually understand what their desires are. They failed to understand that first encounter with some of treatment determines the attitude or rather the perception that one holds towards something or somebody. The credo of the Ritz-Carlton which the former westward managers formed and their beliefs statement after was of no good to westward Hilton. This is because the interaction between the management staff and the guests was restricted to…
4 pages (1004 words)
strategic hospitality management
In discussing about the hospitality brands, that are owned, managed or franchised by the group, it can be said that the brands has a presence in almost every category like luxury, full service, select service, extended stay suites as well as timeshare. The Hilton Worldwide in the year 2011 was credited as the fastest growing major hotel company. As of the year 2011, the hospitality chain accumulated around 30 million HHonors members out of which 3.5 million members joined in the year 2011 itself. The hotel brand has presence in various continents around the world like the Americas, Europe,…
7 pages (1757 words)