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Strategic Management Project: A case study on Hilton Worldwide - Essay Example

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Strategic Management Project: A case study on Hilton Worldwide

“An entrepreneur would want things to happen; an opportunist would wait for things to happen 'but’ the Strategist makes these things happen”.
Strategy Management in the Hospitality Industry is a growing trend in the world of staggering economy and Globalization. Strategic Management provides 'Business Perspective' to a company which eventually organizes all the activities of the business. It helps to map out performance, progress, Quality and also gives vision, goals, and action plans (Reiner).
The proposed methodology aims to study all those factors that constitute an Ideal Strategic Management by doing a case study on one of the oldest and biggest hospitality group ‘Hilton Worldwide’. In accomplishing this goal, this research is divided in to twelve sections respectively. First ten sections comprise precise discussion on distinctive features attributed to ‘Strategic Management’, including facts based on actual plans adopted by Hilton group. Its causes and effects. Followed by a sharp observation of the case study and ending it with an apt conclusion.
Historical Background
The establishment history of Hilton Hotel dates back to the early 20th century when in the year 1925; it was first opened by Conrad Hilton in Dallas, Texas. Apart from several milestone created by each passing decade; this group still continues to attract the management students to study its strategic principles over the time. ("Hilton Global Media Centre"). With several other added ventures ; creating 10 brands,91 countries,3900 Hotels,630,000 rooms and a series of outstanding achievements in history with phenomenal services initiated ,this group is now known as ‘Hilton Worldwide’("Hilton Worldwide")....
The result was a strong team of efficient workers who were valued in the newly developed culture of the company, it helped them to bring forth their true potential ("Full Potential Group"). This coaching was aimed to merge 12 leadership style of Hilton with PDP.These were - ‘Daring’, ‘Ethical’, ‘Honest’, ‘Respectful’, ‘Open’, ‘Direct’, ‘Professional’, ‘Collaboration’, ‘Guest-Centered’, ‘Commercial’, ‘Talent-Focused’, and ‘Inspirational ("Full Potential Group").The result was promising with substantial growth in PDR(87%),KPI’s(100% compliance) and Retention of personnel (22%)("Full Potential Group"). Mission, Vision and Values Hilton Stands for Hospitality, Integrity-Leadership-Teamwork-Ownership and Now ("Hilton Worldwide").Its mission has always been to be the top most hospitality company and the first choice for its guests and team members, In fact throughout the history of hospitality; Hilton emerged to be the first one in every discipline. It was the first company to provide air conditioned rooms in 1927.It has always been 'Guest Centric' , Introducing concepts like telecommunications, and specialized ‘lady Hilton’ strategy to attract women in 1964, increased its popularity effectively. ("Hilton Global Media Centre"). In the 21st Century; their unique concept of ONQ; is the nervous system of Hilton Hotel Corporation, a technologically advanced comprehensive integrated system which provides support to its already great customer services. Their initiative of 'customer really matter' is exhibited by the services executed by ONQ at every hotel in Hilton Family (Linda M, ...Show more
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Summary

Hilton was an obvious choice to do case study on Strategic Management because of its diverse history of Hospitality. Many first-ones in the list of services provided in a luxurious hotel were endowments which were actually started by the Hilton group…
Author : kennethkunze
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