The Role of Events in the Seaside Destination: A Case Study of Sport Events in Eastbourne

The Role of Events in the Seaside Destination: A Case Study of Sport Events  in Eastbourne Essay example
Masters
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Tourism
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This chapter will focus on primary data that have been collected though the research process as mentioned in Chapter 3 to meet Objectives Two and Three. Most of the information from the respondents will be described in form of tables and charts. A total of 150 responses were received but only 105 of them were fully completed…

Introduction

There were 45 questionnaires that were incomplete because respondents misunderstood the questions where they were required to give only one answer. Therefore, those questionnaires which contained this incorrect data are shown by an asterisk in order to avoid causing bias within the analysis. The public view about Eastbourne was tested to measure the reliability of items by using Cronbach’s alpha. The Cronbach’s alpha of collected data in public view is 0.932 for standardised variables (Refer to Appendix E). In addition, this chapter will show critical analysis in so far as it relates the discussion and the of the research main findings from the questionnaires and interviews back to the literature review provided in chapter 2.
Survey Findings
There were 105 respondents in the entire survey process of which 56% were females, while 44% were male. This shows that the study population was female dominated. Table 1 and Chart 1 below elaborate the gender diversity of the respondents.
The comparison of the age bracket versus the gender diversity revealed mixed dominance as shown in Chart 2 below. However, the 18-25 year old age bracket has the highest percentage of respondents at 36%. This shows that at least one third of the respondents were in the youngest age range surveyed. The later oldest age bracket of 56 – 65 years old has the lowest percentage of respondents at 3%, which could indicate that events may not be attractive to people in this age range. ...
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