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Kosovo Student Name: Subject: Professor: March 30, 2013 Table of Contents 1. Definition of Visual Design 5 2. The importance of visual design and their effects in nation branding 6 3. The successes and failures of visual identities 6 4. Visual identity - Kosovo 11 5.
Thorough investigations will be carried out to find the technical process that goes behind in making these visual designs. The investigation also explores the successful factors of using visual designs, such as logos and identifying their processes, techniques and development. In contrast the not so effective visual designs will also be investigated, to find out what went wrong in the process and development. For this project it was essential to undertake a motive and start experimenting to what can be done with visual design. Moreover to see the impact of how these techniques change the perception of a country. The chosen country for this experiment is Kosovo. Kosovo proved to be more of a challenge to experiment with as many still view Kosovo as a war torn country. The experiment on designing for Kosovo is an attempt to replicate the development and effort that goes behind branding to engage the audience to a visual design. 1. Definition of Visual Design Visual design is not about what the message is through the word. The design is supposed to show both emotions and visuals. The graphics elements must incorporate visual art skills prior to any graphic elements are applied to a design. Visual art includes works which are primarily visual in nature using anything from traditional media to state of the art logo design. ...
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