Giving Kosovo a Visual Identity - Essay Example

Download file to see previous pages For this project, it was essential to undertake a motive and start experimenting with what can be done with visual design. Moreover to see the impact of how these techniques change the perception of a country. The chosen country for this experiment is Kosovo.

Kosovo proved to be more of a challenge to experiment with as many still view Kosovo as a war-torn country.

The experiment on designing for Kosovo is an attempt to replicate the development and effort that goes behind branding to engage the audience in a visual design.

1. DEFINITION OF VISUAL DESIGN
Visual design is not about what the message is through the word. The design is supposed to show both emotions and visuals.
The graphics elements must incorporate visual art skills prior to any graphic elements being applied to a design.

Visual art includes works that are primarily visual in nature using anything from traditional media to state-of-the-art logo design.

The majority of basic visual design concepts include colour, contrast, typography, composition, line, texture, space and shape. Lines are used to guide the viewer through a composition also the use of type in a visual design can add visual interest.

A logo is a name or trademark of a company. Logos are used by companies o represent a concise image of the company. Our eyes are drawn to visual objects; people generally find it easier to remember a simple image overworks alone. A logo is also a graphical mark that’s used to identify an organization, company, production, or brand even individuals to aid and promote instant public recognition. A logo can either be purely graphic as a symbol/icon or it can be composed of the name of the company/brand etc.

2. THE IMPORTANCE OF VISUAL DESIGN AND ITS EFFECTS ON NATION BRANDING
The visual design symbolizes the establishment and provides a quality image, representing one of the missed elements needed the nations’ nation branding factors. Either the country doesn’t have one or it isn’t good enough. The research conducted will provide some in-depth details of the process that is done in the background on how to make a logo that can help Kosovo stand out it a fears completion when it comes to branding. There are countries, cities and tourist resorts that are facing increasing competition to attract tourists, possibly inhabitants and various companies to visit their regions or to promote exports, according to Teemu Moilanen and Seppo Rainisto (2009). ...Download file to see next pages Read More