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International Hospitality Management
Pages 12 (3012 words)
International Hospitality Management Name: Course: Institution: Tutor: Date: Question 1 Introduction Culture is combined mentalities that differentiate members of specific group from the rest of community therefore national culture is a collective way of thinking of group of people within national boundaries.
However, Boonghee at el ( 2011,P.194) argues that a organization should not set its strategies based only on the national culture especially for product that are designed for individual users since individuals may show different cultural behaviors from the behavior perceived at national point. This is more common in countries that have population that has different cultural practices and backgrounds. National culture concept is more applicable in societies and nations studies but in business perspective individual consumer culture very important and company’s strategies can be valuable if it’s developed and implemented at individual consumer level. Tourism industry is complex business with both goods and services being sold together by different companies (Manrai and Manrain 2011, P. 25). Consumer’s decisions are influenced by different factors such as community, cultural, emotional and personal preferences but cultural factors are the most influential of all (Manrai and Manrain 2011, P. 25).This paper will critically analyze relevant cultural theory to the international hospitality industry. ...
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