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The Consumer Behaviour of Latvian outbound tourists towards the online and offline travel booking method
Pages 12 (3012 words)
The Consumer Behaviour of Latvian outbound tourists towards the online and offline travel booking method Name Institution DISCUSSION With respect to both online and offline travel booking by consumers, it has been preserved not be a challenge but also a threat as most people considerer the current online and Internet booking options to be offering strong competition to the traditional methods of booking.
Regardless of the advantages associated with the traditional methods of travel booking, from our findings, consumers still prefer online travel bookings and offers. This puts into consideration those consumers who are not in a position to exclusively make use of the services provided by travel agencies and are profiled to; take responsibility when it comes to their own planning and travelling, young tourists who in most cases use traditional means to travel and go for low prices, the economic situation forcing consumers to opt for services where they can find bargains and those who shy off from complex trips thus go for online booking addresses. A detailed summary of this study gives out very vital information about tourists characters online and the risk incurred. ...
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