Examines the process of strategic marketing and its operations in UK hotels and restaurants

Examines the process of strategic marketing and its operations in UK hotels and restaurants Dissertation example
Masters
Dissertation
Tourism
Pages 10 (2510 words)
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STRATEGIC MARKETING IN UK’S HOSPITALITY INDUSTRY by [your name goes here] Presented to [your Professor’s name goes here] [your class name goes here] [your university’s name] [due date of the paper] TABLE OF CONTENTS CONTENTS PAGE # 1. Introduction 1 2…

Introduction

Introduction In any business or organization related to hospitality industry, the basic intent or desire of the management officials is to achieve desired goals and objectives. These goals and objectives can only be achieved when a company considers the needs and demands of the consumers, internal and external environments, and business opportunities while designing the business strategies. The hospitality industry includes all such businesses that provide accommodation services, tourism services, and food service to the people. Among all types of business strategies, marketing strategies hold key importance in the progress and development of the hospitality industry of a country. In order to attract and retain the customers through customer centric marketing strategies, a business faces many challenges. For this purpose, the business officials need to implement appropriate strategic marketing plans not only to overcome the marketing challenges but also to provide tourism and food services to the customers in an appropriate manner. In this paper, we will discuss the impact of strategic marketing on the progress and development of the United Kingdom’s tourism and hospitality industries. 2. ...
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