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Ecotourism in China - Term Paper Example
Pages 13 (3263 words)
The paper looks at some fundamental aspects of ecotourism and the ways in which these practices are applied in case of a growing economy such as China. The research deals with multitude features that would help us in understanding the different dynamics of ecotourism…
The paper describes some of the fundamental organizations which are playing a proactive part and role in ensuring the sustainability of ecotourism in China. An important company to mention in this context is Wild China. This company was founded in 2000 by entrepreneur Zhang Mei, a Chinese native of Yunnan Province, who was educated in the United States. The company decided to help the government of the province to develop its tourist economy while preserving the beauty of places and cultures. Since its founding, Wild China is naturally oriented towards ecotourism. It started by organizing custom tours for individual travelers and has always proposed routes outside areas traditionally popular with mass tourism. It deliberately started its operations in the western provinces, such as Qinghai and Gansu, where no one was operational in 2000. At that time, all agencies were facing east, the most developed region of China. From the very beginning, the company only worked with local guides, train and paying tourists. It was a revolution since many guides in China are poorly paid and are forced to pay commissions to stores from where they take groups. It also marketed on saving paper by printing brochures on recycled paper and refraining from using plastic in its operations. In places like Beijing, they tried to take tourists to areas less frequented and organized meals with the residents, as well as the traditional tai-chi workshops. Since then, that unique business proposition of Wild China has been copied! For them, the goal is not to "make China" but to meet Chinese people. ...
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