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Which aspects of McDonald's organisational culture are considered to be strong compared to competitors?
Pages 20 (5020 words)
Organizational culture is a topic that is well-studied, and it basically means that organizations have a certain set of values and beliefs that are unique to that organization. Because culture needs to be spread, and there must be a method for this method to spread, this is a topic of consideration and is the focus of this paper.
In particular, a vision is something that permeates organizations and, if this vision is positive and committed to by the employees of the company, the vision can make the organization great. This vision thus guides the organization, and underpins the culture. Another variable is that of leadership, as leadership has a great effect on organizational culture. Toxic leaders may lead to toxic work environments, so the organizational culture would be adversely affected. Conversely, effective leaders may lead to effective teams, and this would positively affect the organizational culture. The different kinds of leaders, and how these leaders operate, is another focus of this paper. Lastly, since McDonald’s is a multinational corporation, the concept of cultural distance must be touched upon. This is another focus. The results sections will extrapolate the data that was found on McDonald’s and relate this data to the information presented in the literature review. Hence, it can be shown why McDonald’s is the dominant player in the fast food market around the world. The literature review is divided into four sections – literature regarding organizational culture in general, followed by literature regarding vision, literature regarding leadership, and literature regarding cultural distance. ...
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