managing director on WTO' impact and help enter new markets

managing director on WTO
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Managing Director on WTO Impact and Helping Enter New Markets Executive Summary The global marketplace has greatly contributed to the success of many companies worldwide. This was due to the presence of the world trade organisation (WTO) and its effort to push trade liberalisation.


Indeed, the economic activity that has been fuelled by trade liberalisation has contributed positively to the overall struggle to help ease poverty albeit there remain some countries as well as sectors that have yet to benefit fully from free trade (Mortishead 2006). Still, it cannot be denied that overall; free trade has provided immense opportunities that companies can take advantage of. Thus, for companies that are targeting to go global, it is important to factor in to their strategies the innate benefits of free trade that consumers have come to expect as well as the prospect of having more competitors and intricate transactions in the complex global marketplace (Wyld and Thomas 2011). Background, Aims and Objectives The liberalisation of trade has enabled globalization to gain much traction by allowing access to companies to previously untapped markets as well to take advantage of the different competitive advantages of various countries that can help them mitigate their costs and thereby increase their respective bottomlines. ...
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