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applied management project
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Managing Director on WTO Impact and Helping Enter New Markets Executive Summary Companies nowadays are not contented with the local demand their countries have to offer. Likewise, companies should not be complacent in their home turfs since there may be foreign firms that can enter their territories and offer higher quality products at much lower costs…
Companies can try to capture market share from foreign shores in order to be able to expand without the fear of being discriminated against foreign or local counterparts (Hoekman 2001). Still, there remains considerable criticisms because of the lapses of the organisation have negatively impacted some developing nations. However, the magnitude of the global marketplace makes it very difficult to manage. With the opportunities presented by the WTO, the companies can then turn their sights on these markets and the possible entrenched competition that they may face. Hence, there is the urgency to be able to penetrate swiftly as well as to guide the product in this very critical stage (Robertson 1993). Also, companies would do well to be able to be able to innovate in such a way that they can capture and hold market share. To do so, it is shown in the paper that it is important to always consider the market when innovating their products (Karr and Gabrielson 2007). Background, Aims and Objectives The global economy has greatly benefited from the increased trading activities that have been fuelled by trade liberalization. Hence, there are many companies that have tried to take on the challenges and be able to get into the different countries and capture the demand of their respective domestic markets. ...
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