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In order to justify this further, the actual survey and interview with customers and the staffs of the chosen organisation was initiated. The study’s conclusions are based on both the findings of literature review and the actual survey and interview and out from them come the general recommendation of how an organisation should meet the customers’ perceived services and actual received services. ACKNOWLEDGEMENT My heartfelt gratitude goes to my parents who were able to provide me financially for the success of this study. Without them, I would not be able to gather data and other related information because such activity would require extensive time and substantial financial resource. During my sleepless nights, I would like to thank all my friends who were able to impart their time and provide me with their important suggestions in order to improve my paper. I would also like to personally thank my supervisor who was able to give her time and effort for my study. My heartfelt gratitude is also for her. CHAPTER 1: INTRODUCTION TO THE STUDY 1.1 Introduction to the Problem Every organisation requires substantial management in order to succeed. Thus, strategic management tools are necessary in order to evaluate performance in great detail. ...
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ABSTRACT It is important to evaluate customer satisfaction because this is an important aspect of a business organisation in order to develop close connections with its customers. However, it is important that the entire evaluation process needs to be conducted in a manner relevant to customers’ expectations…
Author : lawson26

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