Introduction 1.1 Background Sports, conferences and entertainment events have become major events in which environmental sustainability has emerged as an important theme (Ponsford, 2011). Every event claims to be environmentally conscious but the extent to which the authorities take steps to attain sustainability remains a debatable issue. The event organizers should be responsible for making the first step towards sustainability as they make a major impact on the environment (Hill, 1998). The first step involves preparing an action plan based on various factors that are set together to create an event. Brazil is due to host the World Cup in three years’ time and the infrastructure development that this event calls for, is tremendous. Brazil is expected to invest US$18.7bn for the 2014 FIFA World Cup which will fund 50 projects in 12 Brazilian host cities (Portal Brasil, 2010). The Minister for Sports claims that the development of Brazil to meet the demands of the event would greatly improve the country for the citizens. 1.2 Rationale for the study Hosting the World Cup requires the nation to be prepared in three main areas – the stadium, airport and transportation, and accommodation (De la Cerda, Fernandes, Huebner, Madanes & Suarez, 2011). Brazil is poised for growth since its foreign exchange policy is liberalized. The success of an event is not merely limited to whether the event was economically profitable. For most mega events economic benefits are overstated in order to justify the public expenditure by the federal government (Karadakis & Kaplanidou, 2010). It can cause tremendous debts as in the case of Montreal 1976 as it was burdened with capital and interest costs; as resources become scarce price inflation is likely for goods and services. The general population could also be burdened in terms of additional taxation to pay for the cost of hosting. Opportunity costs also arise when the government is unable to raise enough funds to host the event. A reasonable ratio between the profit generated and the costs incurred is based on short-term effects, and is derived from induced demand stimulus (Muller & Moesch, 2010). However, an event can be sustainable only if the added infrastructure continues to generate revenue and pay for its maintenance. Sustainability is not limited to environmental concerns but can expand to other regions as well. 1.3 Research aims and objectives With the aim to evaluate what steps the authorities have taken to ensure that development attempts will lead to sustainability for the next world cup, the objectives of the study are: To determine the likely damage to the environment and suggest measures for sustainable management To determine the likely impact of the World Cup 2014 on the GDP of Brazil and its population in the future generations To evaluate if Brazil is moving towards a sustainable event This study has great significance because event managers/organizers globally would make conscious attempts while planning events to ensure minimum damage to the environment, to the people, to the nation as a whole. 2. Literature review 2.1 Definition – events –
Brazil’s development will attempt to lead sustainability for the next World Cup Table of Contents 1. Introduction 1.1 Background 1 1.2 Rationale for the study 1 1.3 Research aims and objectives 2 2. Literature review 2.1 Definition – events – sustainability 3 2.2 Link between event and sustainable management 4 2.3 Sustainability and standards 5 2.4 Research Design 6 3…
The first of these challenges is the finances that were used in renovating and refurbishing the stadiums where the finals were to be held (Jordan, 2006). The host countries spent billions of dollars in preparing the stadiums, to reach the acceptable levels, as required by the International Cricket Council.
Today, the popularity of the game has grown so much that even populations which once had frowned upon the game are now vying with each other to send their teams for the event. The live coverage of the matches, especially the nail-biting semifinals and grand finals are today watched with great enthusiasm the world over.
The disadvantage is that this very preference by them makes it difficult for them into get into and out of the Metro Airports. All this while General Aviation Air Ports and Cargo terminals remain almost fully or substantially unutilized most of
In the modern world, soccer has become one of the major activities which have attracted the attention of a very many people from all over the globe. In fact, soccer is one of the most famous games in the world which has attracted the interests of very many people recently.
Soccer is of great importance in the world as a source of entertainment.
The champions of FIFA World Cup are awarded World Cup trophy for every four years since the beginning of the inaugural competition in 1930. The historical background for World Cup can be traced back to 1928, when
Brazil will host the FIFA World Cup in 12 cities in June 2014, and the tournament is expected to attract both local and foreign fans as well as security threats. To this end, the government will invest $ 855 million and 57,000 troops towards security for the duration of the tournament (Trevisani 1).
e dealt on is that the FIFA World cup is an international organization contested by senior teams of countries that are members of FIFA (Christopher, 12) with an exposition of the history o the start of the world cup, the top scorers, winners and the teams and qualification
The reason for this is because Budweiser is a major FIFA sponsor. The brewer has paid millions of dollars to sponsor FIFA events, and in return the company wants to be able to market its product at the event (BBC News). Although there was
Marketing has become an internal aspect of the business as well as the social activities conducted all over the world (Calder & Malthouse, 2008). With the advent of ICT growth, a new leaf has been turned in the marketing process, and also in the role of various operational segments of marketing activities.
However, at around 19th Brazil was exporting coffee. The primary factor of production before the 2oth century was human labor. It was until the year 1930 when the economy of Brazil picked up to the level
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