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Select a Brand within Tourism, Airline or Hospitality Industry that has Both Operations in the UK and Overseas - Essay Example


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Select a Brand within Tourism, Airline or Hospitality Industry that has Both Operations in the UK and Overseas

“With its decades of solid experience, services that independently rate airlines, like Skytrak, as well as its customers, have rated this airline highly” (Significant Details Regarding British Airways 2011, para. 2). Logic behind selecting BA is that it is famous airline company in airline industry and it operates many countries. BA adopts many strategies for getting better market share in other countries recently for the purpose of its expansion the BA has merged with Easy Jet and Iberia. To know about global strategies adopted by the BA and also getting idea regarding how BA made its branding in overseas more over to know other services provide by the BA. To attain a good market share in foreign countries the BA has adopted many programs such as TV advertisement, communication with customers and other promotional programs. For expanding market share in other nations they also merge with Easy Jet, Iberia. Besides, they also have collaborated with Singapore airlines. “At the heart of its positioning are 'reassurance' and 'reliability', making it peculiarly vulnerable to a debacle like that of T5. In branding terms, there is a world of difference between inconsistency and contradiction” (Brand Crisis Analysis: British Airways 2008). ...
BA functions as a one of the expensive worldwide scheduled network of airline route, in conjunction with joint business contract, code share and franchise partners. They fly in excess of 400 destinations globally. From October to December 2010, BA carried

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more than 24 million passengers. BA supports the financial system of the United Kingdom by offering fundamental artery for trade and asset, meeting the requirement for leisure travel and business travel for holidays and family get-togethers. “In the nine months to December 2010, we earned ?6.7 billion in revenue. Passenger traffic accounted for 87 per cent of this revenue, while 8 per cent came from cargo and 5 per cent from other activities. We carried 570 tonnes of cargo to destinations in Europe, the Americas and throughout the world. At the end of December 2010 we had 240 aircraft in service” (International Airlines Group 2010). The implication of globalization in its majority of appearances has been profound for the worldwide air transport business, not just on the demand part, where the scale, environment, and topography of demand in worldwide markets has led to momentous shifts, but also on the supply face(part), where explicit and implicit worldwide synchronization of various policies by governments (e.g. as regards security, safety, and the surroundings) and the private segment (e.g. the internationalization of aero-engine construction and airframe) have affected the technical and environment institutional in which air transport services are delivered. “Trends in World international trade, and airlines’ revenue passenger kilometers Note: RPK are revenue passenger kilometers” (Button 2008, p. 10). Globalization means


Select a Brand within Tourism, Airline or Hospitality Industry that has Both Operations in the UK and Overseas. Introduction: British Airways (BA) is a London based airline company and one of the largest players in this industry. BA serves around 150 destinations in the world and it also provides its services in six continents…
Author : sigurdmarquardt
Select a Brand within Tourism, Airline or Hospitality Industry that has Both Operations in the UK and Overseas essay example
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