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Essay example - Select a Brand within Tourism, Airline or Hospitality Industry that has Both Operations in the UK and Overseas
Pages 3 (753 words)
Select a Brand within Tourism, Airline or Hospitality Industry that has Both Operations in the UK and Overseas. Introduction: British Airways (BA) is a London based airline company and one of the largest players in this industry. BA serves around 150 destinations in the world and it also provides its services in six continents…
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“With its decades of solid experience, services that independently rate airlines, like Skytrak, as well as its customers, have rated this airline highly” (Significant Details Regarding British Airways 2011, para. 2). Logic behind selecting BA is that it is famous airline company in airline industry and it operates many countries. BA adopts many strategies for getting better market share in other countries recently for the purpose of its expansion the BA has merged with Easy Jet and Iberia. To know about global strategies adopted by the BA and also getting idea regarding how BA made its branding in overseas more over to know other services provide by the BA. To attain a good market share in foreign countries the BA has adopted many programs such as TV advertisement, communication with customers and other promotional programs. For expanding market share in other nations they also merge with Easy Jet, Iberia. Besides, they also have collaborated with Singapore airlines. “At the heart of its positioning are 'reassurance' and 'reliability', making it peculiarly vulnerable to a debacle like that of T5. In branding terms, there is a world of difference between inconsistency and contradiction” (Brand Crisis Analysis: British Airways 2008). ...
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