Pages 12 (3012 words)
Analyse the roles and influences of the various actors and groups involved in policymaking for tourism Introduction The UK tourism sector, an underrated yet major revenue earner, occupies an important position within the country’s economy. It is one of the six largest industries in UK, while being third largest amongst the export-earning businesses (Department for Culture Media and Sport, Government Tourism Policy, 2011).
Thus, tourism, for any State, creates job opportunities, bringing in money, while forming a cost-effective measure to revive ‘run-down communities’ (ibid). A sustainable and well-managed tourism sector is environmentally advantageous for the country, subsequently assisting in elevating the quality of lives for the local inhabitants. Thus it is imperative that public policies on an economic sector as important as tourism be carefully framed, keeping in mind various aspects like economic development of the chosen location, sustainability of the entire project, amongst many others. Policies, in both public and private sectors, provide a framework for making decisions, and help to connect the process of strategy planning with actual implementation (Wheelen and Hunger, 1990). Tourism policy is can be viewed as "a set of regulations, rules, guidelines, directives, and development objectives and strategies” (Goeldner, Ritchie & McIntosh 2000, 445). In tourism policymaking, the focus would involve around creating guidelines for the development of sustainable tourism along with a plan for future measures and developmental route (Jenkins 2000). ...