In the paper the increased affordability of the passenger in respect of the ticketing facility has been focused. The expansion of services and the future benefits expected by the use of internet has also been dealt, with special reference to the Web 2.0 technology. The study deals with the revolutionary impact of Internet on the Airline industry. 1. Introduction: The improvement in technology has occurred in leaps in bounds over the decade. The popularity of technology has caused automation in almost every sector. The rise in use of technology has made the world technology dependent. In the present generation a task is performed with lot f ease and without the waste of any time. The inculcation of technology on the airline industry has benefitted significantly from the customers point of view. A wide range of services are in offer for the customers and ads further comfort in their air travel. The daily innovations in this field are opening up possibilities for further development and betterment of services being provided. 2. Ticketing without Queuing Airline industry has proved its dominance in the travel industry. Air-travel being the sole mode of transport in the entire overseas destination is one of the primary causes of its steady market. Other than the overseas travel, many passengers in domestic travel also opt for the mode because of the time factor and for availing a smooth travel. The facility of e-ticket services provided by all the airlines is surely one of the facilities provided in the airline industry. The automation in the airline ticketing system provided by the internet has also resulted in the increased revenue for the industry. Customers can order the ticket online, pay for through their credit cards and also get an e-version of the ticket within a short frame of time by accessing the internet. The introduction of airline ticket sale through the website of the company and through the travel websites has created a revolution in the ticket sale. Other than the time factor associated and the ease of the online ticket purchase consumers also have an opportunity to access a lot of options with different airlines before making a final decision. They also enjoy the factor of price transparency and compare the price options across different airlines. (Rubin & Joy, 2005, 223) Over the internet customers can take an in-depth knowledge of the different flights of their desired location and the variety of service offered by each of them. In purchasing tickets online consumers do not need to possess a great knowledge in Information technology. The platforms built for online ticket booking are very much user friendly and requires primary information to be feed in by the user. On successful filling of the information and making the necessary choice, customers can get an e-ticket. In purchasing an air ticket online passengers also can avail varieties of offers and discounts on the price, based on certain terms and conditions. The basic requirements for online booking of air ticket are a computer, internet connectivity and valid credit card. The popularity of the online booking system can be found from the table which studies the total number of online bookings made in the United States over the years. With the passage of time the modernization in technology is bringing in added service for the air passengers worldwide. Year Total number of on-line air ticket buyer % of total US airline booking 1999 48.1 5.9 2000 54.2 7.4 2001
Airline industry and Internet Abstract: The paper conducts a study on the impact of Internet on the Airline industry. The airline industry has encountered major change over the decade and the advent of technology has facilitated its use. Technological up-gradation has benefited both the users and the service providers…
TEvidences have revealed that economic factors have a significant influence on the business environment of any and every region (The Times 100, 2008; Kitching & Et. Al., 2009; Floyd & Wooldridge, 1997). Based on this concept, experts have firmly stated that macro and micro economic factors, both play a crucial role in influencing the pricing strategies of an industry.
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Strategic management tools like
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16 pages (4000 words)Essay
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