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Media Analysis Customer’s Name Institution 7th November, 2011 Gastronomy can be defined as the science or art of food eating. This terminology bases its definition on the experience achieved from dining. It does not entirely refer to the actual activity of food eating.
The growth in international tourism and travel has led to the reliance on food experience as a way of marketing destinations. This extends gastronomy across all socio-economic societies. In recent years, gastronomy has changed a lot especially with the effects of media into the marketing strategies. There exist a lot of media forms through which information about food can be passed (Radin, 2006). Different types of food and beverage products have been advertised using various forms of media. Modern day marketing techniques target specific groups of people, and there is a need to identify the best channels to reach the target market. In Sydney, there are many food outlets offering different cuisine. These food outlets range from fast foods to restaurants selling meals containing several courses. These establishments differ in the way they choose their markets. The marketing strategies, however, seem the same. They use the same media approach to reach their targets in different ways. McDonalds can be identified as one of the leading hotel chains within Australia. They tend to use advertising through television more than other outlets like donut king. Within the Richmond neighborhood of Sydney, these two chains each have an outlet. They tend to compete for the same clients who consume fast food (McGrath & Anderson 1986). Their target market comprises of mainly youthful city dwellers. ...
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