To demonstrate this reality some of the instances of on-site applications of IT in hospitality firms comprise the implementations of physical devices for instance hotel information kiosks, department store touch screen displays, and self departure counters at hospitality firm. As well, on-site applications are less data based than on-site applications. In this scenario, some of the instances of off-site applications can be online transaction web sites and automated telephone systems (Schrier et al., 2010; Dabholkar & Bagozzi, 2002).
According to (Hotelmule, 2010), in the past few years, the use of IT in the hospitality industry has increased extremely. Though, this travel has not for all time been without problems, but it has turned out to be obvious that information technology is currently a vital competitive tool in the hospitality industry (Hotelmule, 2010). According to (Branca et al., 2002), improving service quality and enhancing efficiency are the critical functions of information technology in the hospitality industry. Additionally, despite an ever-increasing dependence of the hospitality industry on IT in an attempt to build and maintain service quality in hospitality sector activities, in this scenario, a lot of researches have been carried out to determine the environment of the transition in service quality, particularly whether the implementation of information technology has, indeed, resulted in any considerable enhancement in the quality of services provided (Branca et al., 2002).
Moreover, a lot of researches such as (DiPietro & Wang, 2010; Cho & Olsen, 1998; Nyheim et al., 2004) discuss the role of information technology in strategy building and gaining competitive edge. According to their viewpoints, the information technology has turned into a vital strategic tool for hospitality firms for the reason that it helps them improve