Tourism: Restaurant Project - Case Study Example

Security Issues in Fast Food Restaurant 15 Bibliography 17 1. Introduction This proposal has been prepared after making a comprehensive research and analysing various issues regarding fast food industry. The main objective of this proposed project is to highlight the critical issues for successful launching of a new fast food restaurant in Cambridge and to attain a competitive edge against well established rivalries in the market. Cambridge Fast Food Franchise (CFFF) is a small domestic fast food outlet in Cambridge which is intended to transform itself into a fast food restaurant by means of innovative and resourceful strategies towards the entity's impression and in-depth manifestation. Cambridge Fast Food Franchise (CFFF) is furnishing a mixture of wonderful foodstuff and future plan is to offer unparallel food at discount rates with entertaining environment. CFFF will address the general public for local recipes, Italian dishes, as well as Chinese and Indian food. The major aim is to offer the customers with highest quality services and products to keep them staying again and again. CFFF believes that by getting crucial financial support through its sale within first two years, it will be able to capture 10-20% of the fast food market in Cambridge. The project has estimated that it will enjoy a 37.3% profit for its investment by the end of April, 2013. 2. ...