The examination of Ninja New York is one which goes a step further with the services provided, not only for the taste and expectations in quality. This is furthered with creating a story behind the operations and management while displaying alternatives within the industry for those that are interested in the food and beverages. Examining how this particular operation has worked and the results which have occurred provide opportunities with those who are providing services in restaurants while examining challenges that this also creates. Analysis of Ninja New York The basis of Ninja New York immediately moves outside of the competition by creating a myth behind the food and beverages provided. The basis of this is to show a myth that is related to the ninjas in ancient civilization practicing until they found a secret and mythical village where they began to create magical and secret recipes. This main story line is able to build the main identity of the food and the approaches which are taken in the restaurant toward the food. The result is that the myth immediately creates a sense of curiosity and mystery toward the products provided while developing a brand image that stands ahead of other competitors that are also offering Eastern foods. The myth that is a part of this follows the understanding that the Ninja restaurant was already a part of Japan then was brought to New York. The result is the ability to create an atmosphere with the Japanese style of food. The restaurant does this by dividing the sections with the Ninja Village and the Rock Burn dining. This follows with the myth of the ninja, specifically with not making a mistake with the food otherwise one goes into the ninja chamber. These areas are designed specifically with the myth intact and to create an understanding of ancient Japan and how this relates to the food and beverages which are served. By doing this, there is an immediate expectation toward the quality of the food and the mystery which the restaurant has created behind this. The overall atmosphere which is created with Ninja New York follows with the expectations by the operations management to continue to create the atmosphere with the food and beverages as well as the presentation which one has. The training includes acting and moving like a ninja while serving others the food. There is also a training to study the menu ingredients, specifically because of the relationship to Japan that is created. The ninja food that is a part of the restaurant is based on having high quality food brought from Japan and which holds the same mystery and myth of the ninja concepts. The concepts include desserts, such as Ninja Art Desserts, including bonsai plants. The food and beverage continues with the right presentation and with being interactive, allowing the customers to move into the theme of the ninja arts through the food they are eating. For example, a dish made with crab and grapefruit has a sword in the middle. When this is pulled out, dry ice is released to make smoke. The ideas come from proposing creative ideas that move into the theme of the ninja, specifically which moves into the menu through a contest. The result is that the servers and chefs are able to become a part of the restaurant with the development of the food and
Introduction The ability to have high quality service with food and beverage which is available in restaurants is a key to service providers continuing to reach different levels of success. The measurement of quality which is associated with the food is what determines the return of consumers and the relationship which is taken to the food and beverage industry…
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