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Research Methods in Sales and Marketing for Tourism
Pages 6 (1506 words)
Research methods in sales and marketing for tourism Introduction Sales and marketing for tourism require substantial research in order to find out the needs or wants of the tourists and even the business organisations. Research methods could either be quantitative or qualitative and one of them is not superior than the other and vice versa.
Furthermore, the proponent provides examples in their application in the tourism sector. Quantitative research method Quantitative research is a common method used in investigating or finding information in various fields of studies. This method ensures that information can be transformed into figures for quantitative analysis. Quantitative research method preserves neutrality and sees to it that there will be no bias since the collected data will be used for quantitative analysis, so it is more numerically measurable (Bennett, 1986; Shi, 2008). In quantitative analysis, there is a need to come up with objective output because a researcher deals with figures and transforms them into essential information that can be subjected to more meaningful interpretation and source of information. One common quantitative research method is experimental method. In experimental method, the researcher could potentially obtain information from certain observations under controlled condition. Thus, there are important things that need to be considered prior to obtaining the most essential information and one of them is to ensure the significance and validity of the entire method used. Quantitative research is quite flexible but its potential drawback could be its not being able to potentially explain all types of phenomena (Muijs, 2004). ...
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