Furthermore, the proponent provides examples in their application in the tourism sector. Quantitative research method Quantitative research is a common method used in investigating or finding information in various fields of studies. This method ensures that information can be transformed into figures for quantitative analysis. Quantitative research method preserves neutrality and sees to it that there will be no bias since the collected data will be used for quantitative analysis, so it is more numerically measurable (Bennett, 1986; Shi, 2008). In quantitative analysis, there is a need to come up with objective output because a researcher deals with figures and transforms them into essential information that can be subjected to more meaningful interpretation and source of information. One common quantitative research method is experimental method. In experimental method, the researcher could potentially obtain information from certain observations under controlled condition. Thus, there are important things that need to be considered prior to obtaining the most essential information and one of them is to ensure the significance and validity of the entire method used. Quantitative research is quite flexible but its potential drawback could be its not being able to potentially explain all types of phenomena (Muijs, 2004). Qualitative research method Qualitative statements and concepts comprise the body of qualitative analysis (Shi, 2008). Qualitative research method still applies numerical data which potentially include counting and assigning numbers to observations, but the presence of qualitative statement and concepts prevail as its general core foundation. Thus, it may still turn out that all information under qualitative approach cannot be numerical in nature but in a verbal form (Creswell, 2003). Observations which are integral components of qualitative statements and analyses are important in qualitative research method because they would ensure that the analysis will be well presented and the research aim is substantially obtained. An interview for instance regarding certain issue may focus more on understanding the framework of the subject and this could potentially concentrate the analysis on general qualitative information. Qualitative method therefore can be done at multiple levels of analysis (Piekkari and Welch, 2004). This means a researcher could still potentially find information in using this method even at various levels of analysis. An interview or focus group for instance can essentially initiate this because what the researcher needs is to integrate various concepts or frameworks in order to bring the entire analysis at different levels, depending on the actual objectives. However, one general and potential drawback of qualitative method is that the sample size is small and non-random, making findings most likely not conclusive at some point (VanderStoep and Johnson, 2008). The differences It is noted based on the above discussion that both methods of research; the quantitative and qualitative have potential advantages and drawbacks. Furthermore, they are an entirely different approaches; that is why they have significant noted difference. In the case of quantitative method of research such as survey or experimentation, it is important to have remarkable number of samples in order to make certain that the conclusion is conclusive. Sample should be numerically or statistically significant. On
Research methods in sales and marketing for tourism Introduction Sales and marketing for tourism require substantial research in order to find out the needs or wants of the tourists and even the business organisations. Research methods could either be quantitative or qualitative and one of them is not superior than the other and vice versa…
Hence, planning is an essential element in supporting the long-term sustainability of developments in tourism. Boosterism as an approach to planning is linked with tourism policy statements, which is usually based on the assumption that; tourism is naturally good and it should be developed no matter the circumstance (Inskeep, 1991 pp 77).
entation and Control 19 References 21 Introduction The businesses have now become global these days and they are now rendering services in multiple countries; as s result there is intense competition among the companies and the customers are give a wide range of options to choose from (Kapferer, 2008).
Among the cyclical succession, terms that are becoming part of the global tourism discourse, ‘technological change and innovation’ started to occupy the world’s privileged place and it is highly likely that they are in this planet to stay. Not surprising, both of them are central and key to business improvement and destination competitiveness and as a result, to improving tourists’ experience.
The Radisson group solely operates the hotel. Jasminder Singh founded it in 1977 as Edwardian Hotels. Since then, the hotel has undergone changes as refurbishment, renaming, renovation, purchase, sale, and management to its present name, Radisson Blu Edwardian in the London capital (Oeklers, 2007).
Introduction to the Problem Customer loyalty can be identified as a conceptual paradigm which focuses on the retention of customers by delivering quality services. Apparently such achievements require better alignment with customer needs and the procured services to generate customer loyalty which can further be established maintaining continuous contacts with customers through effective Customer Relationship Management (CRM) techniques (Customer Loyalty Institute, n.d.).
Given this, the company thus also believes that advertisement and investing on other supportive facilities is of great help to the company. Regarding political factors, the company faces fluctuation taxation policies from the different countries they engage in around the world, some of these policies are not favourable for trade as they demand much in terms of taxes.
Evidently 'The tourism industry is very resource and land intensive. The introduction of tourism will imply an increased stress on resources available'(UNCSD NGO Committee 1999). It is important understand the different roles between state, regional, private and state tourism organization, thus one would better realize the initiatives of marketing undertaken by those bodies to local and regional markets.
Marketing is of great importance in tourism and travel as it is the main management impact that determines the size and conduct of the tourism sector in the international market. It is about anticipation and the identification of the wants and desires of the specific market
This study looks at viability of product and its marketing strategy with emphasis on establishing problems and their answers. Proposed product and its marketing strategy will be put to deliberation in order to assess whether the idea may work or not. Feasibility study is carried out in three domains: Market, Technical and Organizational Structure.
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