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Targeting Consumers Based on Age in Tourism and Hospitality
Pages 7 (1757 words)
Targeting consumers based on age has long been a default approach for marketers in tourism and hospitality but is it time to ditch demographic profiling, or is it more important then ever in the digital era? Targeting consumers based on age has long been a default approach for marketers in tourism and hospitality business.
There are also social impacts of tourism. These factors include condition of the local and regional economy, level of development of the tourism destination and the level of attachment of the local community (Fredline et al., 2006, p.2). In these contexts business organisations involved in the tourism and hospitality business try to put greater emphasis on social and cultural factors in affecting tourism. Demographic profiling and changes in demographic structure of the country under consideration is an important aspect in this regard where different age groups are targeted for the development of the tourism business (Fredline et al., 2006, p.vi, 27). This paper is aimed at providing the critical analysis of is it time to ditch demographic profiling, or is it more important than ever in the digital era? Demographic profiling and tourism and hospitality: Large number of tourist places is present in the world. These tourist places are providing different types of products and services to the visitors to attract them. These divergences give tourists large variety in their choice of tourist places in the world. ...
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