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Post-Tsunami Tourism in Thailand - Essay Example

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Author : hamilljocelyn

Summary

The objective of this study is to analyze the impact of the tsunami on the tourism industry of Thailand. The essay evaluates the current tourism scenario in the country in the post-tsunami context and recommends suitable strategies to effectively restore Thailand’s popularity as a tourism destination…

Extract of sample
Post-Tsunami Tourism in Thailand

According to the research in the last decade, the tourism industry in Thailand has been growing and the UNWTO has observed that tourism will continue increasing in developing countries in future. Statistics show that Thailand is one amongst world’s 50 developing countries with tourism as the primary industry sourcing foreign exchange. Regarding tourist arrivals, Thailand is estimated to have 6.9 percent growth in tourist arrivals by the year 2020, having 37 million people visiting the country. It should be mentioned that this would be almost 10 percent of the entire Asia pacific tourism market. A major contributor to Thailand in terms of tourists is Malaysia which amounted up to approximately 12 percent in the year 2005. In 2004, a major break- in for the tourism industry of Thailand happened due to the Indian Ocean Tsunami which brought massive destruction at Thailand’s coast. This was caused by an earthquake in the region which recorded 9.0 in the Richter Scale. It is supposed to be the fourth largest earthquake in the history of the world. It has been documented that waves even up to a height of 13 meters were formed at the coasts of Phang Nga. More than 5300 people died and reports confirmed more than 250000 fatalities. This is considered to be the worst of all tsunamis regarding the destruction it caused. The natural disaster largely affected the tourism industry of the country. The damage was not only limited to the infrastructural loss, it had effects on the tourism arrivals and the safety concerns of the tourists. ...
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