DMS and Destination Tourism

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DMS and Destination Tourism Background The global tourism sector is one of the rapidly growing industries today. The World Trade Organization (WTO) estimated that it is the largest industry in the world, with a growth rate of 25 percent in the past decade and with international tourism receipt representing at least 6 percent of global exports (Pforr and Hosie 2009, p.93) There are about 340 million people around the world who are directly and indirectly employed in the industry (Ivanovic et al., 2009, p91).


It is not surprising, hence, when countries, especially the developing economies, integrate tourism strategies in their overall economic policy. The idea is to take advantage of the opportunities, which are facilitated by the globalization phenomenon. According to Goeldner and Ritchie (2009, p.26), “for a number of countries, tourism is the largest commodity in international trade,” and that “in many others, it ranks among the top three industries.” The case of Namibia’s tourism strategy is a case in point. Last 2006, the World Travel and Tourism Association conducted an accounting study and found that: The broader tourism economy in Namibia accounts for 72,000 jobs and 18% of Namibia’s gross domestic product (GDP). These figures are 50% higher than were originally estimated. (Ivanovic et al. 2009, p.91). Since tourism is an industry that operates within the current globalized international trading system, countries and destinations have to compete with each other for tourists in an integrated tourism market in order to gain meaningful economic benefits. ...
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