Pages 8 (2008 words)
Activity Report By [Name of Student] [Name of Institution] [Word Count] [Date] Introduction To achieve high competitiveness in the tourism industry, tourism providers must inculcate and incorporate certain innovative practices and strategies for managing tourism in general and tourists’ experiences in particular.
By these approaches and management strategies, tourism providers would be in a position to establish themselves as sustainable destinations providing quality and meaningful business and pleasure experiences to tourists (Berridge, 2007). The first step in realizing these goals is to enlist the services of an experienced tourism management team, which would integrate their expertise and research experiences in the running of the activities of a tourism destination. A tourist provider’s services should therefore meet the global definition of tourism experiences with regards to the global economic, social, and cultural contexts and experiences. The 15 Cs Framework, outlined by Fyall et al ('Destination marketing: a framework for future research' in Kozak and Andreu (editors), Advances in Tourism Research: Progress in Tourism Marketing (2006) Elsevier, Oxford) could be used as pillars by tourism providers for basing their management strategies and policies for tourists’ experiences. Included in the 15 Cs are customers, change, culture, commodification, crisis, complacency, complexity, communication, consolidation, control, creativity, channels, cyberspace, and collaboration (Fyall et al., 2006). ...