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Market Review of Adventure Tour Sky Diving - Essay Example

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Undergraduate
Essay
Tourism
Pages 4 (1004 words)

Summary

Skydiving Name Institution Skydiving Factors affecting travel expenditure of visitors to Kyiv. Study purpose. This study aims at examining the factors that affect travel expenditures of visitors to Disney. This study examines the effects of psychographic (behavioral characteristics), demographic and socio-economic variables on total expenditure and different travel expenditures across various expenditure functions…

Extract of sample
Market Review of Adventure Tour Sky Diving

The entry gate, the airport and online bookings were the three sites that were used to collect data. Ultimately, 500 useful surveys were retained for data analysis by the researcher. Occupation was the most influential variable affecting travel spending. Professional individuals or administrators indicated that they spend very less money on gambling as compared to people in other occupations. It may therefore not be effective for casino marketers to target administrators or professionals as their key customers. Distance to a destination country was also an important variable that affect tourists’ travel spending patterns. Relative to tourists from Ukraine and its environs, long-haul tourists to Kyiv spent more on shopping, gambling, entertainment and local transport. With the high contribution margins from the long-haul international tourists, the tourism industry in Kyiv has to entice more of such international tourists so as to generate higher revenues. Compared to group tourists, independent non-packaged or individual tourists spent more cash on meals, entertainment, gambling, lodging sightseeing and local transportation. ...
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